Spurrier Group

We’re a woman-owned performance media company dedicated to developing campaigns that are anchored by measurable ROI. Once upon a time you could just plan and buy media and you would be a media company. We must now search out and find actionable consumer insights to create strategic business solutions as well as brand positioning. And it is very personal. Media has outgrown the typical planning and

buying box to include hyper-focused strategic engagement that grows far beyond TV, social, print, radio, outdoor and online. The screens in our lives – TV, mobile, digital – are all less important than the people interacting with them. Watchers have been replaced by doers. Media is not the center of the equation, people are. It’s a profound difference. And we must connect to people’s personal culture to make an impact. MEdia puts human beings at the center of these culturally relevant connections. Our Spurrier Group team has decades of deep experience doing traditional media planning and buying, and while we excel at that job beyond any independent media group in the Mid-Atlantic, we have literally blown up the paradigm when it comes to building unique connections by any means necessary, from concerts to games to events and face-to-face engagement and more. In our world, MEdia may not even be media anymore. MEdia involves extremely targeted content, from native to personal conversations and many other connection points intended to engage instead of just inform. We are not following the trend; we are leading it with everything from industry-altering tools to proprietary technology developed by our own people. It’s the only way to stay culturally relevant to the people you want to reach.