Xponent21

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Xponent21 Xponent21 is a digital marketing agency that makes growing your business online easy and exciting. Let’s build your next competitive advantage—starting now.

Xponent21 is America’s leading AI SEO and digital marketing agency, helping brands earn visibility, trust, and growth in an AI-driven world. As platforms like Google’s AI Overviews, ChatGPT, and Perplexity reshape how people search, your online presence isn’t just important—it’s everything. We help businesses and nonprofits turn their websites into high-performance engines that get cited by AI, rank faster, and convert better. From branding and content development to technical SEO, video production, and full content ecosystem design, our strategies are engineered to deliver results across human and AI audiences alike. If your brand isn’t being recommended by AI, it’s being replaced by one that is. Our Richmond, VA-based team works with clients nationwide to help them lead the conversation, earn their place at the top, and win in the future of search.

10/14/2026

SEO isn’t a one-and-done checklist anymore. Today, your entire business impacts your search performance. PR, real-life experience, UGC, testimonials. It all adds up. Jenna Pace gets into it on our latest episode drop of “To The Power of X”, coming out on Channel RVA today.

Subscribe on ChannelRVA.com to never miss an episode of your favorite marketers telling the truth about what’s dead, what’s very much alive, and what we’re testing in the age of AI visibility.

Channel RVA

As AI use continues to soar, is your brand getting recommended? Here’s your starting point for managing your brand’s AI ...
10/14/2026

As AI use continues to soar, is your brand getting recommended? Here’s your starting point for managing your brand’s AI visibility.

Get an overview of what LLMs like Claude, Chat GPT, and Perplexity are currently saying about your brand and leave with an actionable 90-day plan for your team.

This is a free workshop exclusively for Richmond-area attendees. Only 7 seats are available, so reserve yours today on intel.xponent21.com/lab

10/13/2026

47 is the magic number. Don't stop posting until you get there.

That's the advice Xponent21 founder and CEO Will Melton gave Richmond business owners at InUnison. Blogs, videos, social posts: keep going until you've published 47.

Most people quit early because the first stretch feels quiet. Growth starts slowly and then speeds up. Xponent21's content has followed the same patterns.

Volume matters for AI search. Every post is another chance for Google's AI Overviews and ChatGPT to find your business when customers ask questions. Will's talk with InUnison grounded local businesses in the new practices behind content generation and provided insights into the future of AI visibility.

10/12/2026

Come see us Tuesday, October 13 at Xponent21 for AI Ready RVA’s happy hour/open house! Free for subscriber members, $15 for everyone else.

Meet the growing community of AI discoverers and enthusiasts in a relaxed setting with cool beverages and snacks. 5:00 to 7:30.

10/08/2026

Want 20x more eyes on your content? 👁️ Stop relying solely on text. Peter Larsen breaks down the power of video marketing on LinkedIn on the Xponent21 podcast.

If your video is interesting, people will replay it, keeping you top of mind and working on a subconscious level that written words just can't duplicate.

Head over to the Channel RVA website to watch the full conversation with the Cobb Technologies | VA Office Technology legend of the segway!

10/08/2026

Happy birthday to Jade, Xponent21's lead developer.

If aliens grabbed her tomorrow, here's what we'd send up to get her back: her MacBook, because she's the real pro. A plate of fried chicken, because she grew up on Jollibee. A shot of espresso, since she owns four different brewing methods and rotates through all of them (we love an energized developer). A cutting from her aroid collection, grow lights included. And the Philippine flag, because she's proud to fly it.

Hand those over and she's back on Earth, back at the keyboard, and back to building the sites and tools that keep this whole team running.

Happy birthday, Jade – we're glad you're one of us!

10/07/2026

People aren't searching for information anymore. They're looking for confidence in their decisions.

At InUnison, Xponent21 founder and CEO Will Melton spoke to Richmond business owners about how AI search is changing the way customers find local businesses.

When someone asks Google's AI Overviews or ChatGPT a question, they're trying to solve a problem. The answer comes from content that already exists. If your business hasn't answered those questions, AI has nothing of yours to point to.

InUnison has supported Richmond's locally owned, independent businesses since 1906. Xponent21 is a Richmond agency focused on AI search and video.

10/06/2026

Was “llms.txt” a total lie? 🤖❌

If you’ve been running site audits, you’ve probably seen the pressure to add an “llms.txt” file to optimize for AI search. But as Google has pointed out (and as real-world practice proves), it might not matter as much as you think—especially when you already have a descriptive “robots.txt” file doing the heavy lifting.

In our latest podcast episode, we break down the myths behind AEO, GEO, and real SEO to separate the actual strategies from the noise.

The panel “AI: Friend, Foe or Future?” at this year’s Women Who Mean Business Summit explores how to use AI without losi...
10/05/2026

The panel “AI: Friend, Foe or Future?” at this year’s Women Who Mean Business Summit explores how to use AI without losing the human touch, and where to draw the line.

Xponent21's Project Manager & Social Lead, Kayleigh Crandell, joins the panel alongside Camille Blanchard and Caroline J. Fox, with Rosetta Wimbush moderating.

Kayleigh works on the front lines of AI in client-facing work every day. She writes copy, produces content at scale, consults with clients, and keeps projects organized — so she knows where the tools help and where a person still has to make the call.

AI is changing how business gets done, and women in business need to know what that means for their work. The panel covers how much to rely on AI and how to protect your rights and your information when you use it.

The summit, hosted by The Metropolitan Business League Foundation, takes place Friday, October 16, from 9:30 AM to 4:00 PM at the Weinstein JCC .

This year’s theme is Unshaken: Your Voice. Your Power. Your Time.
Tickets are available at bit.ly/WWMBS2026

10/01/2026

The biggest shout-outs of this week go to the winners in our tech community: AI Ready RVA and Hack for RVA.

Watching these groups rise, sponsoring their success, and supporting the movers and shakers who are innovating to keep RVA on the cutting edge is what keeps the work exciting.

As we watch their impact grow, we look back on humble beginnings in small conference rooms that have turned into citywide activations and education outreach to thousands.

And as we enjoy the present — we got Will Melton, Ford Prior, and Crystal Harvey in otter costumes. That's something to celebrate.

Congrats to all of the winners at the Richmond Technology Council - rvatech/ gala. We can't wait to grow into the future with you.

AI Ready RVA Hack for RVA rvatech/ Ford Prior Will Melton Will Willis dBArcade Channel RVA

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

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