FABLE Advertising

FABLE Advertising It’s not about an ad or a website or a logo. It’s about the story. And the best stories always have a point. There’s always a moral to the story. Meet Fable.

Fable is a full-service branding + advertising agency providing strategy, design, advertising, marketing, and digital services to clients in virtually every category. We are a creatively-driven, full-service strategic branding and advertising agency. Our accomplished team has worked for some of the biggest brands on the planet. We are passionate and collaborative storytellers without egos. We’re t

elling stories that matter. We’re working to make our clients famous. That’s our story. What’s yours?

Cheers to all the pets who hear our great ideas first.National Pet Month may be ending, but the love is year-round. Take...
05/29/2026

Cheers to all the pets who hear our great ideas first.

National Pet Month may be ending, but the love is year-round. Take Fido for an extra-long walk today, and maybe let Whiskers finally catch that red dot.

You already know what we do 9-5, so here’s a peek at our team’s 5-9.
05/27/2026

You already know what we do 9-5, so here’s a peek at our team’s 5-9.

Pink and gold make a great combination, don’t they? “The Perfect Heist” won gold and “Mad Science” took home bronze at t...
05/13/2026

Pink and gold make a great combination, don’t they? “The Perfect Heist” won gold and “Mad Science” took home bronze at this year’s Richmond Ad Show, thanks to the hard work of our creative team and talented production partners.

Client: Virginia Lottery

05/04/2026

Lights, camera, scratchin'.

We love creating work for TV, radio, and social, but there’s something special about real pieces that people interact wi...
04/13/2026

We love creating work for TV, radio, and social, but there’s something special about real pieces that people interact with in shared spaces. Our favorite POS designs are intended to draw you in with shapes and textures you weren’t expecting from in-store advertising.

When we need storyboards, Kenny’s our man. We’ve worked with him on countless campaigns over the last few years, and he ...
04/07/2026

When we need storyboards, Kenny’s our man. We’ve worked with him on countless campaigns over the last few years, and he always nails it, frame after frame. We always show off the final cut of our TV spots, but we figured it was time we let you in on the process and show off Kenny’s skills. Enjoy, and thanks for everything, Kenny.

Last summer, we had the opportunity to reimagine what the Virginia Lottery could look, feel, and sound like, and it all ...
03/26/2026

Last summer, we had the opportunity to reimagine what the Virginia Lottery could look, feel, and sound like, and it all centered around that one word: play. Starting with the creation of a new brand playbook, this reimagining grew into an all-out campaign including TV, radio, animated shorts, digital ads, bus wraps, and a metro takeover that stopped thousands of commuters in their tracks.

We kept things clean and simple for this Showerspecs campaign. Check out some of the behind the scenes details that brou...
03/17/2026

We kept things clean and simple for this Showerspecs campaign. Check out some of the behind the scenes details that brought this elegant creative work together.

02/06/2026

Branding in motion! With the help of our friends at Alice Blue Studios and Overcoast Music, the Virginia Lottery's new animated logo brings the anticipation of playing the Lottery to life.

After 59 Super Bowls, some predictions are a pretty safe bet.
02/04/2026

After 59 Super Bowls, some predictions are a pretty safe bet.

Address

611 Bainbridge Street, Suite 100
Richmond, VA
23224

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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