COLAB

10/13/2025

Our team at COLAB was recognized at the 30th Annual Rvatech/ Gala, taking home the award for Innovation in Product Design for our partnership with Appily and named a finalist for Company Culture of the Year.

This project with Appily is a great example of what we love to do: turn complex challenges into intuitive digital experiences that actually make life easier. In this case, helping students and families navigate one of the biggest decisions out there, finding the right college.

And it was extra special to see our long-time partner The Richmond Forum win Community Impact of the Year.

That’s the kind of night that reminds you: great work really does come from strong partnerships and teams who love solving problems together.

More about our win below 🙌:
https://bit.ly/4nGPoVo

09/29/2025

The Google algorithm has been a boon and a bane for marketers over the years.

The most major change in the last couple years: AI Overviews. User questions are answered directly on the search results page. Helpful for users, brutal for marketing numbers. Click throughs have dropped, but here’s the kicker: it’s not the end of SEO. It’s the end of lazy SEO (darn).

- AI will happily summarize generic listicles.
- What it can’t steal is your unique insight, original research, case studies, or community-driven content.
- If you’re still 100% reliant on Google traffic, you’re in trouble.

The right play? Diversify.

Build presence on YouTube, TikTok, LinkedIn, newsletters. Create content that people seek out, not just stumble on. And when they land on your site, make it count. First-party data, strong CTAs, real engagement.

The traffic game isn’t dying. It’s just evolving.

What do you think: are AI Overviews a threat, or just a long-overdue push toward better content?

https://bit.ly/4873bzF

09/16/2025

Pop the champagne for your new website launch, but don’t pack up the party hats just yet. 🥂

The launch isn’t the finish line. It’s the starting gun.

The real ROI comes from what you do next:
- Experimenting with new ideas
- Optimizing performance
- Measuring what moves the needle

A redesign is an inflection point. The real growth potential happens when strategy, design, and development keep working together, long after launch day.

Want your website to keep paying dividends? Here are some insights on how to unlock that growth:
https://bit.ly/3K2vt4t

A website launch is just the beginning. Learn why ongoing improvement is key to ROI and how a post-launch roadmap protects your investment.

08/26/2025

Exciting news for marketers and website managers! 🤖

We've been working on ways to integrate AI with your website. Our latest beta launch: an AI-powered CMS tool designed to supercharge your content creation and management.

Imagine a CMS that anticipates your needs, streamlines workflows, and delivers content magic, all while giving you more time for creativity. We're eager to see how this game-changer can elevate your projects and set new benchmarks for efficiency!

Curious? Explore all the exciting features and benefits in our latest blog post.
https://bit.ly/45Ph4j9

COLAB AI is a new CMS tool for WordPress that speeds up publishing by handling repetitive tasks like alt text, categories, summaries, and image generation.

08/25/2025

Big news from the 30th Annual Rvatech/ Gala Awards 🎉

COLAB picked up recognition across multiple categories this year, and we couldn’t be prouder of our team. Their creativity, problem-solving, and drive to push what’s possible are what got us here. Awards are great, but what they really highlight is the people behind the work. Huge thanks to the COLAB crew for showing up every day for our clients.

Here’s the full press release if you want to see what we were recognized for:
https://bit.ly/420mB5f

COLAB was named a finalist at the rvatech/ Gala for Company Culture, with honors for Appily in Product Design and Richmond Forum in Community Impact.

07/24/2025

Embarking on a website redesign? The journey can be as exciting as it is challenging! At COLAB, we understand the thrill of a fresh start and the nuances that come with it.

Dive into our latest article for insights on what can go awry in a redesign. More importantly we describe how to navigate these bumps with ease, ensuring your new website is a success. From keeping focus on user experience to managing scope creep, we’ve got you covered with practical tips and strategies.

Share your thoughts or redesign experiences in the comments.👇

https://bit.ly/4kPCMsZ

What Can Go Wrong in a Website Redesign Process? For businesses, a website redesign is one of the most exciting web projects you can take on. Beyond a fresh look and feel, your site should work better and get better results. That said, redesigns are big projects and a lot can go wrong if you’re [....

07/11/2025

From his first day writing clean code to leading our dev team through launches, rebrands, and the occasional fire drill, John has been the steady hand and sharp mind behind so much of our web work. He’s not just a Web Developmer, he’s a competitive trivia champ (his random fact game is legendary), an award-winning homebrewer, and most impressively a dad of two!

We’re grateful for the care he puts into every detail, whether it’s refactoring a component or refining a pilsner. His curiosity, precision, and intensity have shaped the team and made us better.

Cheers to 9 years, John. We hope Ana’s ready for another competitive showdown soon. 🍻

06/26/2025

The right hosting partner can be a game-changer for your digital marketing efforts. You wouldn't believe the number of companies that are running on underpowered hosts. Slowness and unreliable uptime are nonstarters.

If you're on an inexpensive host and you upgrade, it's like moving from a single lane road to a fast-paced highway, driving better speed, reliability, and, ultimately, getting from point A to point B so much faster.

Want to transform your web operations from good to exceptional? Discover how to harness the power of hosting to elevate your marketing strategy in our article.

https://bit.ly/4k9Kn52

06/11/2025

What a fantastic time at the Markel Corporate Run by Sports Backers 🎉. It was great seeing so many familiar faces out on the course. While speed wasn’t exactly our strength, we’re thrilled to have taken home the award for Best T-Shirt Design sponsored by Custom Ink 🏆 . Here’s to celebrating teamwork and creativity. Can’t wait for next year!

06/05/2025

We’re ready to hit the ground running at the Markel Corporate Run tonight! 🏃‍♀️🏃‍♂️ Huge thanks to Markel for sponsoring this amazing event. We're excited to race alongside our team and see the turnout for our client Sports Backers. See you at the starting line!

06/05/2025

Always happy to share big client news! The Richmond Forum is partnering with VPM to bring you hour-long broadcast editions of their 2024-2025 season programs, plus a bonus episode from 2023.

It starts today with Martha Stewart's "The Life Behind Living" and continues every Thursday through July 10. Our team had the chance to be in the audience for these programs during the year, but if you missed them, now's your chance!

📅 View the full schedule and tune in to join the conversation.
https://bit.ly/440kkII

Like their website? We made it! Let us know if you need help growing your site.

The 2023–2024 season of The Richmond Forum includes Dr. Anthony Fauci, Liz Cheney, Nina Totenberg, and more.

05/31/2025

🎉 Celebrating 3 incredible years with our exceptional Chief of Staff, Albert!

Today marks Albert’s 3rd COLAB-versary, and we couldn’t be more grateful for his unwavering dedication and leadership. From championing sales and marketing strategies to expertly onboarding our new clients and undertaking special projects, Albert’s influence is felt throughout every corner of our team.

Not only does Albert foster a seamless work environment, but he also enriches our days with delightful photos of Bash 🐾 and invaluable gardening wisdom 🌱

Thank you, Albert, for your dedication, energy, and all the incredible contributions you’ve made over the past three years. Here’s to many more!