Olio Branding

We partner with life-changing brands to amplify their purpose, enhance visibility, and drive towards growth.

08/22/2024

I had a blast working with with this client!

Three major benefits came from his Competitor Analysis:
🌟 Determined the brand power of his competitors
🌟 Unearthed a true differentiator his company offers
🌟 Identified messaging that will help him stand out

The best part?

From Kickoff to Presentation of Findings, the entire project only took two weeks.

Do you know how your brand's messaging, visual firepower, and other factors stack up against your competitors? Do you know what will make you stand apart from the rest?

If not, drop me a DM and let's get you started.

07/18/2024

Welp... we've been silent on here. Sorry about that!

We haven't been sitting around on our butts though.

Case in point: We crafted a Brand Messaging Sprint recently to help spark ideas for those struggling with their marketing. It's designed to be done in 5-days and will yield results to help turn things around.

Curious? Hit the link to learn more!

05/21/2024

Use your voice for a GREAT cause!

Did you catch the initial issue of my newsletter, Brandpact, last week?

If not, you also missed the launch of Olio Branding's newest initiative, where we're giving one nonprofit a FREE Brand Foundation package!

Nonprofits must be nominated (an NP can nominate themselves!) and the winner will be selected by my newsletter subscribers.

(Hint: it's a good reason to subscribe before the June issue comes out.)

Nominations will be open until May 29th, so use your voice and tell me who I should include in the final round of voting!

**Click the link in the comments below to go straight to the contest page**

Got a nonprofit you love that could use a little branding help? Tag them below 👇

05/14/2024

Congratulations to Brian Chandler on winning the RVA Gift Box with locally-made goods! Your box will be delivered soon – we're excited to help showcase local producers and we hope you love it.

And thank you to everyone who has subscribed so far! If you haven't yet, the first issue is launching TOMORROW. It'll feature all the details of my upcoming contest to provide one worthy nonprofit a free branding package!

Ultimately I'll be opening nominations up to everyone but only newsletter subscribers will get to vote on the finalists! If you'd like to play a part in helping a nonprofit that you love get some branding support, hit the link in my bio and scroll partly down the homepage for the sign-up section.

05/12/2024

To all the family scheduling, dish cleaning, laundry folding, breakfast/lunch/dinner making, carpooling, butt wiping, tear soothing, floor mopping, hug giving, grocery shopping, school lunch making, playdate hosting, 6am day-of costume shopping, and fiercely loving mothers out there who are ALSO starting, running, or crushing their own businesses… I see you. Happy Mother’s Day, today and always.

05/10/2024

The giveaway window for subscribing to my upcoming newsletter, Brandpact, is closing TODAY.

Anyone signed up by midnight tonight will be entered into a drawing for a gift box full of goodies from Richmond-owned businesses!

Why subscribe?

Launching next Wednesday, I've got a lot planned for this little newsletter.

Each issue will cover a variety of content designed to help you strengthen your brand and meet your goals. What could that look like?

✨ Top branding trends, tips, and tricks

✨ Actionable ideas you can use to grow your awareness

✨ Messaging and positioning best-practices

✨ Inspiring stories of brands that are getting it right

✨ Insights into the psychology of branding

✨ Subscriber-only special discounts, workshops, and freebies

PLUS...

the first issue will include details on a contest to give away a FREE Brand Foundational package to one deserving nonprofit.

Details to come in the first issue. Start thinking about a nonprofit you'd like to see benefit from a powerful brand strategy!

Click the website link in my bio and scroll partly down the homepage to sign-up. It'll be worth it!

05/08/2024

Whether you have a brand strategy in place or not, you should still be doing audits.

Why?

Because it has five major benefits:

1. Strengthen internal alignment
Get your team on the same page and going in the same messaging direction.

2. Create more consistency in your marketing
Consistent messaging and visuals help create trust among your audience.

3. Understand your target customers better
When you know their pain points and desires, you can tailor your message to them.

4. Vet your competitive advantages
Know how your competitors are positioned so you don't replicate them.

5. Greater brand equity and revenue growth
Understand your baseline today for tomorrow's goal-setting.

I work primarily with Life Sciences and Nonprofits - two insanely competitive markets. The companies that are paying attention to, and nurturing, their brands are the ones standing out amid the noise. If you want to learn more, DM me to start the conversation!

***
Have you signed up yet for my soon-to-launch newsletter, Brandpact? Coming later this month, I'll be announcing a new FREE branding package for nonprofits and it will be based on nominations!

Plus, if you sign up by May 10, you'll be entered into a drawing for a box full of Richmond goodies!

https://buff.ly/4dvJrGk

Address

Richmond, VA

Website

http://www.oliobranding.com/

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