RVA Media Group

04/27/2022

Kroger has adapted more than other grocers and has streamlined their digital assets across all it's brands.

Kroger Precision Marketing Senior VP Cara Pratt on how retail media is flipping the funnel and moving beyond promotions as agencies and brand marketers get more involved.

04/21/2022

Will you miss Captain Obvious?

The mascot, created eight years ago, is no longer the ‘obvious’ marketing choice.

04/20/2022

In less than a year, the acronym NFT has gone from WTF to BFF for brands.

WELCOME TO AD AGE'S NFT BLOG In less than a year, the acronym NFT has gone from WTF to BFF for brands. Non-fungible tokens are digital assets like bitcoin, only they’re unique and irreplaceable, like owning an original work of art online. They utilize the same authentification technology as crypto...

09/23/2020

“The loss of live sports in H1 2020 contributed to further declines. While sports have returned, people will not return to their old cable or satellite plans.” While video is still king, are you still buying it the old way. Need an OTT strategy?

While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever.

09/01/2020

With the current economic crisis, largely driven by the coronavirus pandemic, in mind, Facebook is waiving selling fees for businesses through the end of the year in order to reduce the cost of doing business online.

On the business side, new features are coming to Facebook Shops.

08/26/2020

Quick shout out to all our furry four legged friends. Love this little guy.

08/20/2020

Does your brand have an online grocery and/or E-Commerce strategy? If not, it is time you realize this is a pivotal moment for CPG brands. You need to be ahead of the curve.

The online-shopping wave is about to crest, so it's time to get creative with new strategies for attracting and serving customers on digital channels.

08/19/2020

Do you sell your products on Amazon? Have you utilized Amazon Attribution to drive growth? We are seeing, on average, a 5+ ROAS retargeting consumers that have engaged with our clients.

The advertising tool, though still in beta, provides effective ways to track how advertising placed outside of Amazon.com helps to drive sales on Amazon, Jake Schwarzbaum of Velocity Sellers writes. Amazon Attribution tracks how ads placed outside of Amazon.com help to drive sales on Amazon, Jake Sc...

08/18/2020

"Prior to the pandemic, SMB employed 60%-70% of workers in most countries." Please make an effort to support your small local businesses when you can.

Small businesses are essential to the global economy. Prior to the pandemic, they employed 60% to 70% of workers in most countries. But for many, Covid-19 is the challenge of a lifetime.

08/12/2020

Significant opportunity for brands if this 4 market test is successful. Are you ready to drive direct sales on Instacart? Our clients are seeing strong results.

Just three years ago, Instacart's future seemed bleak. Whole Foods, one of its biggest partners at the time, was acquired by Amazon, leaving an uncertain future for the grocery delivery startup.

04/14/2020

The number of U.S. households ordering groceries online roughly doubled this month to over 40 million compared to August 2019. Now is the time to get your online grocery strategy in play.

If the Covid-19 outbreak provides a global test for buying food online, it is one that supermarkets are by and large failing. Yet their e-commerce businesses should be in a different league after the crisis.

03/25/2020

First and foremost I hope everyone is safe and helping neighbors in need (from a safe distance). It will be an interesting April as many businesses struggle to survive.

Major U.S. retail and restaurant chains, including Mattress Firm and Subway, are telling landlords they will withhold or slash rent in the coming months after closing stores to slow the coronavirus, according to people familiar with the situation.