07/23/2026
Caught our SEO Lead, Julie, trading industry secrets with Roger Mozbot at . 🤖
Now she’s back with fresh ideas on how we’re thinking about SEO in an AI-driven world. Here are a few key takeaways she brought back to the team:
-Make content easier to understand. We’re putting more focus on structuring content so both people and AI systems can better understand the brands and information behind it.
-Build visibility beyond your website. Search doesn’t happen in one place anymore. A strong presence across third-party platforms, media, and digital PR helps brands get discovered wherever people are looking.
-Keep expertise at the center. AI can help scale content, but original insights, real experience, and a deep understanding of your audience are what build trust.
The future of SEO isn’t about chasing every new change, but continuing to create valuable experiences for the people (and platforms) looking for answers.
Thanks for bringing the MozCon insights back to the team, Julie!
