Susan Jensen Marketing

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Richmond, VA
Susan Jensen Marketing

Marketing Strategy & Leadership for Growing Brands. Fractional CMO | Brand builder | Content strategist | Creative thinker

10/12/2026

My AI learning journey has involved curiosity, experiments, bigger plans, and a few rounds of “Why have I made this so complicated?”

Some of the most useful learning has led me to simplify.

I’m getting clearer about what helps, what needs my attention, and what I can leave alone for now. Still curious. Still changing my mind.

More on this in “Just Because AI Can, Should We?” on the blog (Link in Bio).

10/02/2026

You built the business by being the person who found the answers. Bringing another experienced mind into the conversation doesn’t take away your authority or instincts.

A good thinking partner helps you see new possibilities, question assumptions and move the strongest ideas forward faster.

09/24/2026

The marketing decisions that helped build your business may not be the ones that will move it forward.

Perhaps you want larger projects, but your inquiries still reflect the smaller work that established your reputation. Your services have evolved, but your marketing hasn’t caught up. Or referrals have slowed, revealing how much you’ve relied on them.

Before deciding that you need “more marketing,” it helps to ask three questions:
* What has changed in the business or around it?
* What do people need to understand or trust before choosing you?
* Who connects those answers to what your marketing actually does?

Your answers may point toward a fractional CMO. They may also reveal that you need a specialist, a focused marketing review or better ex*****on of a plan you already have.

The title comes after the need.

I explore these questions further in my article about when to hire a fractional CMO: (Link in Bio)

09/21/2026

Reaching the point where you need senior marketing help can be a sign that the business is doing well. You’ve grown, the questions carry more weight, and more of the decisions are finding their way back to you.

I wrote about when a fractional CMO may be the right next step, when another kind of help makes more sense, and what to consider before hiring one.

Read it at the link in my bio.

09/14/2026

More content creates more signals, but not necessarily a clearer one.

A steady stream of disconnected topics can introduce noise and build authority in directions you never intended to own.

Clear beats prolific.

09/11/2026

Being found and being chosen are two different marketing problems.

If your positioning sounds like every competitor, greater visibility only puts you in a larger lineup.

Clarity tells people what you do. Differentiation gives them a reason to remember and choose you.

09/09/2026

Growth changes the questions.

What worked before may not be enough for what comes next. Whether you need one focused review, a stronger strategic foundation or ongoing fractional CMO leadership, there’s a way to work together.

Explore my services at susanjensen.com.

09/05/2026

AI isn’t a mind reader.

If the brand is vague inside the business, employees, agencies and AI tools will each fill in the gaps differently.

Brand discoverability begins with strategic clarity.

09/04/2026

Sometimes you don’t need a full marketing engagement. You just need 30 focused minutes with someone who can help you untangle the question.

That’s what Ask Susan is for.

susanjensen.com/ask-susan

08/31/2026

The next issue of The Edit lands soon.

It’s where I share the marketing ideas I’m exploring, questioning and putting into practice. If thoughtful marketing conversation sounds better than more inbox noise, subscribe at susanjensen.com/the-edit.

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https://susanjensen.com/

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