THINK Creative Intelligence / Think Webstore : Ridgeland, Mississippi

09/18/2026

Burnout is not only real, you may not even be aware it is taking hold.

If you are highly driven and have a mental pain tolerance that is actually higher than your capacity, you may slam head first into symptoms such as exhaustion, depression, or even involuntary shut down.

Mental fortitude is an asset. But it can mask things you should be attending to.

Imagine two amazing creatives taking you on retreat to unwind, breakthrough, and recalibrate.

Enter James Victore and Brian Collins

If you are to deep in to imagine it, then just jump in. The water’s just find.

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09/17/2026

Everything gets you nowhere.

Buddhists base their life philosophy on this regarding worldly possessions.

All the brilliant ideas in the world mean nothing without ex*****on.

If your business promise is everything, you may as well be offering nothing.

Infinity is the closest thing to zero.

09/16/2026

No one wants to pay for no effort.

Wait for the praise.

Unless you want to give your creative away for free as a strategy, (Rob Bagot), and shift the value to the production of a great idea.

It comes down to this:
Which is more important? Perceived value or actual value?

If value falls in the woods and no one perceives it…?

When you come up with an idea off the cuff, even the most brilliant, perfect idea, you rob it of its perceived value when you blurt it out.

You aren’t being brilliant for the client.

You are being brilliant for your 5-yr old self who wants to be recognized. Who wants immediate praise.

Practice delayed gratification.

If you do come up with an idea in real time…with a client…
Write it down and hold on to it.

If you puke out great ideas, the client will think you are super smart, but will not appreciate the thing that came so quickly and easily, that was not worked for.

This means if you are a designer, hold on to that logo sketch. Don’t share it immediately.

If you are a strategist, take a note.

Take it back and see what other ideas you can add to it. Heck, you might even come up with a better one.

Then come back to present your work.

Alex M H Smith writes about not trying to come up with great ideas, rather letting them come to you. In the shower. On a walk. Whenever. And, go for volume.

Winning the idea game with volume is a part of world-class creative frameworks (Jason Bagley ).

That does not discount having brilliance right away. But it does say, wait. Cat stay in bag.

When you present your work later, the client will perceive the effort they think is appropriate for the payment they agreed to—and will be happy.

The client will attribute value to their investment. That is the real win. It will also increase the likelihood that the client will agree to execute it. With money.

The winning equation is not “Brilliant Idea”.

The winning equation is “Brilliant Idea + Execution”.

No one wants to pay for no or little effort, no matter how brilliant the deliverable.

It is simple psychology.

Simple.
The client needs to feel gratified with your solution to put money behind it.

Simple.
Throwing out ideas can sabatage your other possible great ideas that have not come to you yet and will almost certainly sabotage your clients perceived value.

Simple.
You are being brilliant smart. Be an adult and wait for your desert and your praise.

Let your brilliant ideas finish with the brilliant perceived value they deserve.

09/15/2026

Idea
+
Market Evolution
+
Company Evolution
+
Personal Evolution
+
Strategy
=
What if your business is performing exactly as it should given its age of concept and the way you run it in the market maturity it exists in.

Hint: This is exactly what is happening.

It doesn’t mean you can’t change it. But you have to actually change something.

The thing you have most control of is your strategy and your involvement. The rest is a game that is very dialed in.

Markets evolve. Companies evolve. People evolve.

Let’s look at your strategy.

Does it address a specific audience?
Does it address a specific issue that wants to be solved?
Does it say how you do it?
Are you doing something in some way that no one else is doing?
Can you write it down?
Can others on your team write it down the same way? (Do you have buy in and alignment)
Will customers pay for it, today?

Then you have to communicate it.

Simple, right?
Only for the less than 10% who actually figure it out and execute it.

Strategy is always simple when you find it. It is hard as hell to figure out.

It is something that Think helps you do.

09/14/2026

We create an ad to solve a problem.

To reach a person, through all of the noise, in a way that unlocks a solve for them.

Jason teaches how he and the teams he leads do it creatively.

09/11/2026

Nice one by Howie Chan who reminds us to think for ourselves.

The people who are excelling with AI in their field are people who were already excelling in their field. Not strangers trying to use AI to pose as competent or experts.

It is astounding how prophetic Sifi writers can be. Star Trek engineered so many ideas of things that could be and there are few left that we haven’t already lived up to. Einstein’s theories were all grounded in imagination first, and then math. Our machines are very slowly catching up to try to test his theories.

Imagination is the key. Just because you imagine a possibility doesn’t mean it is not possible.

Watch out for those machines run by men. That is different than Terminator where the machines take over with cold ex*****on. Men are malicious.

Be more afraid of what men can do with the power of machines.

And support the men and women who are using the technology for good.

This is not new. People have not changed. AI is just the new tool for humankind. If it does take over, it is not because we treated it any differently.

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09/10/2026

Every bad thing in life is normal, until you find something better.

Humans are amazingly adaptive, and it allows us to survive. But it can also lead to suffering.

We take on bad situations for far too long. Addiction, a bad boss, unemployment, even bad toothpaste. The list is long.

It is not until we get to the other side and look back that we realize what we were putting up with and, even more importantly, that we did not have to.

There are so many things in life that are ours for the taking, or the earning, that we do not consider.

Solve your dark clouds. Adventures await you.

Go to the other store. Get the good toothpaste. Life is short.
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09/09/2026

Lean into your strengths. They will magnify and bare fruit quickly. Even show you your best life.

But don’t ignore your weaknesses. For they will catch up to you slowly. By the time they do catch up they may have grown into big problems that may be nearly impossible to manage.

09/08/2026

Have you ever thought that any simple logo design will do? Maybe, just use AI? If so, step aside and let someone else be the judge, because you are not wired to be able to choose wisely.

Let's fix 3 logos. Which fix do you like best? Marvel, Gatorade or Citi? | 37 comments on LinkedIn

09/04/2026

Perhaps the onslaught of digital ads and data hooking has caused gen-pop to break into emotional distress.

The constant assault of repetitive equational knockoff ads has to have an impact on the viewer. I have certainly felt it. Every niche you climb in is now a targeted bunker. You are assailed by random ads followed by targeted ads followed by retracted ads all followed by copycat ads. Automate and let fly the machines of attention war!

Where do you hide? Where do you find peace?

Well, you can hide. But, you can find peace in the grocery aisle where brands try to soothe you in the midst of ad attack. In that regard, it is strategic. A sad state, but strategic.

Instead of appealing to intellect and humor, these softer visuals are appealing to wellbeing, which seems like a logical choice in the midst of an active maelstrom.

I am proud of groups like this judiciary team that exercises authority and recognition in the spirit of craft and originality.

Humanity is not data driven. It is data measured.

Design for emotional intelligence, not artificial intelligence.

Hats off (unless they are orange) to Brian Collins and the whole ADC team for championing the magic that makes the industry possible in the first place.

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