Virtually, Rebecca

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Helping local businesses owners experience the security of financial consistency by using converting content & growth strategies on social media that brings them quality feet through their doors.

Unpopular opinion: planning isn’t just for the meticulous 💥Whenever I work with a client, my goal is to always create a ...
09/08/2022

Unpopular opinion: planning isn’t just for the meticulous 💥

Whenever I work with a client, my goal is to always create a content plan & then dive into writing captions, creating graphics, recording reels.

Although planning isn’t the fun part, just putting together “random” reels & carousel posts won’t get you anywhere either.

Your time on social media should be well spent, not a waste of your time.

Message me to see how we can help!

It's been 107 days since I last connected with you all here 🤯I'm sorry. It's cliche, but my clients do come first 🙋🏻‍♀️M...
07/27/2022

It's been 107 days since I last connected with you all here 🤯

I'm sorry. It's cliche, but my clients do come first 🙋🏻‍♀️

My name is Rebecca & I am the founder & CEO of Virtually, Rebecca – a boutique social media agency that specializes in helping small & local businesses increase revenue using social media.

Our sweet spot is working with general contractors, sports-related companies & boutique fitness studios – although we are open to working with any business that is ready to grow using social media 💥

A little bit about me ⬇️
🚔 I am obsessed with SVU
🚲 You can catch me at spin almost everyday of the week
☀️ When the temps reach 75 & it's sunny, I'm a rosè girl
🏖 My dream is to live in warm weather all year round

Anyway, now is the time to turn on post notifications s so you don't miss any of the goodness that I have in store for you ➡️ Virtually, Rebecca

See you tomorrow around 3!

And, of course, now is the time for you to tell me something about you ⬇️

03/17/2022

Being prepared to work with a social media agency is just as important as turning the alarm on in your shop before leaving for the day!

A few things that you need before hiring *any* social media agency ⬇️
💫 A business model that works
💫 Clear & crisp images to get started with
💫 Solid branding
💫 Social media accounts

It is also good to know that you understand that it is still YOUR business – as much as a social media agency *should* have your business' best interests at heart, you need to ensure that you are providing what you need to, giving it your best shot & keeping in contact with your agency 💕

If you feel you're ready to outsource your social media to an agency that truly cares about your biz, message me & let's chat 🙋🏻‍♀️

03/16/2022

Our goal when working with our clients is to take as much of the social media burden off your shoulders as you'll allow us 🙋🏻‍♀️

We are in your DMs talking to customers & leads, replying to comments to entice conversation & connecting with any new followers who come your way.

When a conversation is warmed up, we send you a screenshot to see how you want to move forward with that particular convo.

It's as easy as that!

The best part? You can continue doing what you do best while we keep your social media hot🔥

Interested to see how we can work together? Message me!

You opened your local business, now what? 🤔USE SOCIAL MEDIA!Social media is a free tool that you can use to ⬇️🤩 Build au...
03/15/2022

You opened your local business, now what? 🤔

USE SOCIAL MEDIA!

Social media is a free tool that you can use to ⬇️
🤩 Build authority in your local area
🤩 Create a digital community (who then comes into your shop)
🤩 Create connections with other local business owners
🤩 Reach surrounding areas that would have been impossible otherwise
🤩 Connect with local influencers to get the word out

How do you do this? Post engaging content. Engage with followers new & old. Use hashtags to your advantage.

Doing these 5 things is all you need to help grow your local business using social media! Let's not make it super difficult 💕

🌟If you're a business owner who thinks social media is a waste of time, this is for you! 🌟Time & time again as I scroll ...
03/14/2022

🌟If you're a business owner who thinks social media is a waste of time, this is for you! 🌟

Time & time again as I scroll through social media, I notice the same things over & over again...

Click through to see what you are doing on social media that isn't moving the needle. Don't waste your valuable time by doing what doesn't work!

This is exactly why you think social media is a waste of time 😜

If you are unsure of what you should be doing to move the needle, send me a message & let's chat 🤩

03/10/2022

This is your cue to support local, even if it isn't currently "trending" 🌟

Let's start by tagging some of your fave local businesses in the comments ⬇️

You can't carbon copy your first child when you're looking to have another 😉And the same goes for posting on Instagram &...
02/16/2022

You can't carbon copy your first child when you're looking to have another 😉

And the same goes for posting on Instagram & Facebook – your first child (the IG post) shouldn’t be carbon copied onto Facebook (your second child).

I can’t even begin to describe a new client’s page before we start working together – there are hashtags EVERYWHERE 🤬

Why? Because they tapped the “post to Facebook also” button when posting to Instagram.

Oh – and don’t remind me of the CTA “link in bio” on Facebook 😤

Listen to me now ⬇️
🌟 You can (and should) add a link to your Facebook post
🌟 Hashtags aren’t used as widely on Facebook, so if you must, add a few, but you don’t need 30
🌟 Carousel posts also don’t have the same effect on Facebook since Facebook can separate the images on your audience’s feed

Please SAVE this post so you always have a reminder of what NOT to do when posting to both Facebook & Instagram.

Thanks for coming to my Ted Talk 🙋🏻‍♀️

Imagine trying to bake chicken in a stove that isn't on? 😤The chicken won’t cook – simple as that.That’s basically what ...
02/11/2022

Imagine trying to bake chicken in a stove that isn't on? 😤

The chicken won’t cook – simple as that.

That’s basically what it is like when local businesses don’t connect their digital & in-person worlds.

You have a following that loves to come into your business, but do they even know you have an Instagram account?

This thought process can be seen in both directions

Think of your shop/restaurant/salon/studio as the stove & your Instagram account as the piece of chicken – you have to “turn on” your business to help “cook” your Instagram account.

Think of your Instagram account as the stove & your shop/restaurant/salon/studio as the piece of chicken – you have to “turn on” your Instagram account to help “cook” your business.

Let one help grow the other – why not?

I started going to a new nail salon a few months back and when I was paying, the girl literally had me pull up their Instagram to give them a follow.

Not to say that you have to be that aggressive, but now is the time to brainstorm some ways ⬇️
💰 To help bring your Instagram following into your business
💰 To have those you come into your shop/restaurant/salon/studio to follow you on social media
💰 To incentivize your employees to be vocal about your social media accounts to those who walk into your business
💰 To show your employees how they can (subtly) use their own social media to help grow their clientele & your business

Feeling a little lost on how to start? Send me a message & let’s chat 🙋🏻‍♀️

Instagram isn't just pretty pictures and fun reels transitions 😉And anyone who thinks that will fail on the platform. It...
01/27/2022

Instagram isn't just pretty pictures and fun reels transitions 😉

And anyone who thinks that will fail on the platform. It’s that simple.

What you want to do is use ALL of the tools that Instagram gives you!
⚡️ Add keywords to your bio & name
⚡️ Use Alt Text to describe your photos
⚡️ Include a location tag to all posts
⚡️ Use a variety of the story stickers that IG provides
⚡️ Go “live” to connect with your audience
⚡️ Take advantage of “viral” reel audio & ideas

This list can honestly go on and on, but this is a great place to get you started. This combination of ideas will help increase reach & engagement – and challenge you a bit to brainstorm fun content ideas!

PS: The ‘gram LOVES when you use their features like story stickers & reels 🤩

What combination of IG tools do you use?

The social media tools I can't live without 🤩⁠⁠⁠⁠In the five years that I have been in business, I have tested out count...
03/17/2021

The social media tools I can't live without 🤩⁠⁠
⁠⁠
In the five years that I have been in business, I have tested out countless tools trying to find the simplest group of tools that works for me.⁠⁠
⁠⁠
After trial and error using many different editing apps, schedulers, cloud services and more – I finally have my go-to social media tools – and I am sharing them with you!⁠⁠
⁠⁠
🌟 Lensa App 🌟⁠⁠
This is a smartphone-only app that I use to edit all photography that I post to my clients' (and my own) accounts. It has a "magic" button that has become my one-stop-shop for editing pictures/⁠⁠
⁠⁠
🌟 Later 🌟⁠⁠
I have used countless schedulers for Instagram, but always come crawling back to Later. It is easy to use, autopublishes feed posts, keeps track of analytics & so much more.⁠⁠
⁠⁠
🌟 Canva 🌟⁠⁠
All I will say is that paying for CanvaPro is one of the best business investments I have made. The stock imagery & background remover alone are worth it.⁠⁠
⁠⁠
🌟 Google Drive 🌟⁠⁠
I have used other cloud storage services, but Google Drive has worked the best for me – on a functionality standpoint and a cost standpoint. ⁠⁠
⁠⁠
➡️ Click through for more detail on how each app/software is super important to running my business smoothly.⁠⁠
⁠⁠
What is your go-to social media app?

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River Vale, NJ

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What can Virtually, Rebecca do for your social media?

Rebecca Bakofsky the founder of Virtually, Rebecca and a social media expert who prides herself in growing organic followings on platforms like Facebook, Instagram, Twitter, LinkedIn and more.

Living just outside of New York City has inspired so many parts of Rebecca’s business and because of this inspiration, Virtually, Rebecca can give your business that “big city” feel.

Having worked with clients in the finance, fashion, e-comm and education worlds, she has used her sales background to put herself in her client’s shoes to become their voice in the digital space.

Rebecca strives to consistently deliver valuable, actionable and relevant content that helps her clients achieve their professional goals.