Brand Central Station

02/17/2026

A close-up view of our family's business nearly 100 years ago. Harry, Ray, and A.R. were the original Bawden Brothers and in addition to selling postcards and ci**rs, they dabbled in commercial printing, photography, and "advertising services."

Sometimes you can't shake a good thing. :D

02/17/2026

I'm back to blogging ... and I'm working on something special. :D

Branding blogger, Mike Bawden, warns businesses that if they don't take time to tell their brand's story, someone else will.

01/11/2022

BCS President Mike Bawden explains how clearly defining your company's vision and mission can make all the difference in the world.

According to branding consultant Mike Bawden, the value of a company’s mission statement is determined on two levels: the rhetorical and the practical.

01/11/2022

Has social media failed us? Confused by Influencer Marketing? Do you even know who you’re selling to anymore? Here’s a cup o’ marketing news you need in just five minutes or less.

https://brandcentralstation.com/daily-traffic-for-january-11-2022/

01/10/2022

What marketing news caught my eye over the weekend? I don't know about you, but every Monday morning feels like a hippopotamus traffic jam to me ...

The marketing news you didn't pay attention to this past weekend - and you can have it all read in the time it takes to drink a cup of coffee.

12/24/2020

Vimeo is becoming even more of a "real deal" option for creators interested in self-distribution. Their next move (to standalone company) could be a game changer.

After more than a decade under IAC’s ownership.

06/14/2019

20 things you can do to make sure your brand is more authentic (and consistent) online ...

Digital marketing is about more than just posting pretty pictures and working to beat the algorithms. Here are some tips to help you boost your efforts from contributor Pam Moore.

05/28/2019

Great advice from our friends at Elegant Themes about giving your website's user interface an objective look. Highly recommended ...

In a nutshell, User Experience (UX) plays a key role in your website’s conversion rate. Ensuring your users can navigate around your site and find what they need with ease will help make your site more successful. This is where conducting a thorough UX audit comes in. This post will provide a guid...

04/21/2019

An important design lesson (for web or print) - you need to understand how colors connect with your audience ...

(h/t )

You’ve probably heard that colors can influence emotions. Red makes people more angry, yellow signifies happiness, and so on. The psychology of color is an incredibly interesting topic. For website owners and designers, however, the real question is: How can you use colors effectively to connect w...

04/19/2019

What everyone should know about writing their "about me" page on their website (h/t ) ...

“If we’re gonna be friends, you should know that I re-heat my coffee as many times as it takes to burn my tongue, I only watch horror movies through my fingers and I seriously dislike elephants, although I wish them all the best.” That’s the most-commented-on line from my About Me page....

04/18/2019

Love the way Coca-Cola has partnered with Disney to produce Coke products that fit right into the Star Wars universe.

Very cool stuff ...

Disney and Coca-Cola, two of the most recognizable brands on earth, are going to be together in a galaxy far, far away.