Swim

Swim We are a higher education consulting firm helping colleges acquire, convert, and retain students.

We believe education changes lives and strive to make it accessible to all, transforming futures and generations. Swim Digital Group is a higher education consulting firm, deeply rooted in our mission to support colleges and universities acquire, convert, and retain students to their institutions. We believe strongly that higher education can change a person's life and the generations that follow. Because of this steadfast belief, we work to provide access to higher education for all.

You’ve led the teams. Made the hard decisions. Managed change while the work was still moving.That experience matters be...
08/28/2026

You’ve led the teams. Made the hard decisions. Managed change while the work was still moving.

That experience matters beyond your institution.

Swim Advisors are experienced higher education leaders who step into projects where their perspective and expertise can help another institution move forward.

Some engagements need someone to help shape the strategy. Others need additional capacity to help carry it through. In both cases, you’ll work alongside the Swim team on real institutional challenges where your experience can make a difference.

If you’ve led at the director level or above and want to stay connected to the work at a broader level, we’d like to hear from you.

Work beyond your institution. Shape what comes next.

https://bit.ly/4qA9xi3

Every meeting has an expiration date.If ownership isn't clear by the time people leave the room, momentum starts fading ...
08/25/2026

Every meeting has an expiration date.

If ownership isn't clear by the time people leave the room, momentum starts fading before the next meeting is even on the calendar.

The conversation matters. The decisions matter. But what matters most is what happens next.

That's why Swim doesn't measure success by productive meetings. We measure it by whether the work keeps moving after everyone leaves the room.

Institutions move forward between meetings, not inside them.


Higher education doesn’t need the newest technology just because it’s new.It needs technology that supports a clear stra...
08/21/2026

Higher education doesn’t need the newest technology just because it’s new.

It needs technology that supports a clear strategy.

As institutions navigate AI, CRM decisions, changing student expectations, and continued enrollment pressure, it can be tempting to start with the platform. But technology can’t fix unclear ownership, disconnected processes, or teams working toward different definitions of success.

That work has to come first.

In our latest press release, Swim CEO Trimeka Benjamin shares why institutions should start with a different question:

What problem are we actually trying to solve?

Because technology can improve ex*****on. It cannot define it.

Read the full release: https://bit.ly/4gqZbg0

Partnership looks different when you’re in the work together.It’s not about showing up with all the answers. It’s sittin...
08/19/2026

Partnership looks different when you’re in the work together.

It’s not about showing up with all the answers. It’s sitting down with the people who know the institution, asking questions, listening closely, and understanding what’s really happening before deciding what comes next.

That’s what days like this with Austin Community College District are about.

We work alongside their team, stay close to the realities of the work, and figure out what comes next together.

That’s how Swim works.

What does it actually take to become an Aspen Prize-winning institution?Not the application. Not the recognition.The wor...
08/18/2026

What does it actually take to become an Aspen Prize-winning institution?

Not the application. Not the recognition.

The work that gets you there.

Trimeka Benjamin sat down with Dr. Tamara Clunis to go inside Amarillo College's journey and unpack what happened before the award: the decisions, shifts, challenges, and commitment it took to move from wanting better outcomes for students to building an institution capable of delivering them.

If your college is looking at Amarillo’s success and asking, “How do we get there?” this is the conversation to watch.

There’s a lot to learn from the award. There’s even more to learn from the road that led to it.

Watch the full conversation: https://bit.ly/45szeHR

08/17/2026

An Aspen Prize doesn’t happen overnight.

There are years of decisions behind it. Hard conversations. Big shifts. People willing to rethink what’s working and what isn’t.

Soon, we’re taking you inside that journey.

Trimeka Benjamin sat down with Dr. Tamara Clunis for a conversation about Amarillo College's road to becoming an Aspen Prize winner and what it really took to get there.

The story behind the recognition is one higher education leaders will want to hear.

Coming soon.

Recognition like the Aspen Prize doesn't happen by accident.It reflects years of thoughtful leadership, consistent ex***...
08/10/2026

Recognition like the Aspen Prize doesn't happen by accident.

It reflects years of thoughtful leadership, consistent ex*****on, and thousands of decisions that shape how an institution serves its students.

We've had the opportunity to work alongside seven Aspen Prize finalists, including Amarillo College before its 2023 win.

Over the next few weeks, we'll share what these institutions have in common, why the Aspen Prize matters, and what we've learned from working alongside teams committed to doing the work every day.

Meet Katie, one of Swim's Solutions Consultants. She knows there's no one-size-fits-all approach to this work, and she l...
08/06/2026

Meet Katie, one of Swim's Solutions Consultants. She knows there's no one-size-fits-all approach to this work, and she loves helping institutions find the path that's right for them. Outside of work, she's all about Texas, her son, reality TV, and soccer.

1. What's something you've learned from working so closely with colleges and universities?
Just because something works at one institution does not mean it should be replicated at another. There is no formula for this kind of work. Each client deserves a unique, student-centered approach. My favorite response to a question I ask is, “I haven’t thought about that yet.” I know right then that we have found an opportunity to create something new and innovative. I never want to rely on, “Well, at my previous university, we did this…” I want to approach every institution with fresh eyes!

2. What type of challenge gets you most excited to solve?
I am really enjoying the accountability and project management side of this work. I love being action-minded, so working through governance structures, RACI charts and implementation tasks has been especially rewarding. I get excited when I can help turn a big idea into clear actions, ownership, and forward movement.

3. If you won the lottery tomorrow, what's the first thing you'd do?
Honestly, it has to be a luxury vacation. I’m talking first class to Greece with my closest people, great food, and all the shopping! I will settle down and be responsible after!

Thank you, Michigan!We loved spending time with so many dedicated community college leaders at the Michigan Community Co...
08/04/2026

Thank you, Michigan!

We loved spending time with so many dedicated community college leaders at the Michigan Community College Association Summer Conference. The conversations, ideas, and shared commitment to students made it a week well spent.

If your conversation with Denise or Alaina left you thinking about what comes next, we'd love to keep it going.

Let's move the work forward.

Most institutions don't need a new CRM.They need their current one to work the way it was meant to.Too often, the platfo...
08/03/2026

Most institutions don't need a new CRM.

They need their current one to work the way it was meant to.

Too often, the platform gets blamed for problems that started somewhere else. Processes evolve. Ownership becomes unclear. Teams develop workarounds. Before long, the CRM is reflecting the dysfunction instead of solving it.

That's where we step in.

Swim helps institutions uncover where the work stalls, clarify who owns what happens next, and strengthen the processes that keep technology moving the work forward.

Because when the work functions, your CRM becomes more than a database.

It becomes a tool your people can actually trust.

Address

401 E. Jackson Street #3300
Riverview, FL
33602

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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+18132251010

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