04/17/2026
When I met Jess, the founder of Noble Boots Bookshop, she told me her vision of a mobile bookstore. Whimsical, cozy, a little retro. Great, I said. Tell me more. And then she told me about Boots.
Boots was an old cat that had the kind of unbothered, scene-stealing energy that you can't ignore. I knew immediately this cat had to be in the logo.
Boots makes the most perfectly playful “b” and stand alone brand mark.
Can’t wait to see the trailer transformation come to life very soon! 🙌🎉