Zack DeAngelis

Zack DeAngelis 🌲 Scaling Landscaping Brands to $100K+/Mo
🪵 Land High-Value Clients on Repeat
🏡 Dominate Your Local Market
grow.treejourney.com
📩 Message “GROW” to Get Started

I started out just like most business owners—figuring things out as I went.I built my first online business from scratch...
07/12/2025

I started out just like most business owners—figuring things out as I went.

I built my first online business from scratch, learned how to grow an audience, and turned it into a business that reached millions of people. Along the way, I figured out exactly how to attract the right customers, build a predictable lead flow, and scale revenue with systems.

Along the way, I’ve been featured in outlets like:
🟤 Martha Stewart
🟤 Homes & Gardens
🟤 Real Homes
🟤 Yahoo
🟤 The U.S. Sun
🟤 AAA

And countless others.

But my biggest realization? Most business owners don’t have a real system for scaling, whether that’s client acquisition or just plain ol’ system management.

At some point, there’s a bottleneck holding things up.

Specifically for service based businesses - They’re stuck relying on referrals, competing on price, and too involved working IN the business rather than ON it.

My goal is to help trade based business owners take control of their growth, book premium jobs, and scale past word-of-mouth to over $100K/mo in revenue.

📩 If you’re ready to scale your business, DM me “GROW” and we’ll get started today.

-Zack

Honey & Jules ❤️… but missing the beard
07/12/2025

Honey & Jules ❤️… but missing the beard

Bad-fit leads don’t just waste money - they waste your time.The root issue isn’t your close rate or your estimator.It’s ...
07/10/2025

Bad-fit leads don’t just waste money - they waste your time.

The root issue isn’t your close rate or your estimator.

It’s the front door you’re sending people through: a door that welcomes anyone who can click “Get Quote” whether they have a serious budget or just a Pinterest board.

Switch the door and everything downstream changes:

✅ The first conversation is about possibilities, not price.
✅ Calls show up on time because they asked to learn, not to haggle.
✅ Proposals stand at full value because the prospect already believes in quality work.

If the projects you’re quoting keep shrinking (or disappearing) fix the front end so the back end finally pays what it should.

Most landscapers stay stuck at $10K–$30K/month because they rely on word of mouth and referrals.If you want to grow into...
05/15/2025

Most landscapers stay stuck at $10K–$30K/month because they rely on word of mouth and referrals.

If you want to grow into a booked-out business doing $30K, 60K, or 100K/month (and beyond), you need systems that:

✔ Attract premium clients
✔ Fill your pipeline with high-ticket projects
✔ Keep your calendar full (predictably)
✔ Leverage your current customers to build a review MACHINE

We’ve built this roadmap to help landscapers add an additional $20K–$30K/month faster, without wasting time on bad leads.

📩 DM me “GROW” and we’ll show you exactly how to level up to the next phase.

Ever wonder what 10 clients a month actually adds up to?Let’s say your average yearly contract value is $2,500:10 client...
05/10/2025

Ever wonder what 10 clients a month actually adds up to?

Let’s say your average yearly contract value is $2,500:

10 clients = $25,000 in yearly revenue

Repeat that monthly for 12 months = $300,000/year

You don’t need hundreds of leads.

You just need consistency and a way to close the right 10.

The total above includes client work at a rough yearly lawn maintenance contract at ~$300 per month. It doesn’t even include major upsells, projects, and more.

Start by knowing your numbers, and reverse engineer from there.

DM me “GROW” If you’d like to learn how to implement this style of lead gen into your business.

Here’s the actual math behind why your next maintenance client isn’t worth just $250/month…They’re worth $6,200+ if you ...
05/05/2025

Here’s the actual math behind why your next maintenance client isn’t worth just $250/month…

They’re worth $6,200+ if you structure your offer correctly.

Let’s break it down 👇

✅ 8-Month Maintenance Contract
$250/month × 8 = $2,000

This is your entry point. Your offer should start here—not with a one-off job.

✅ Upsells (Fertilizer, mulch, light installs, pruning)
Done right, these can generate another $1,200 per client if the client needs extra services outside of your base offer (mowing, trimming, edging, light pruning)

✅ Referral Revenue
A happy client = at least one solid referral. That’s $1,000-$2,000 from at least some type of work completed. If you sign a maintenance client from this, that referral can be worth another $6K+.

✅ Rebooking / Year-2 Retention
Simple re-engagement automations and scheduled check-ins typically drive another $1,000+ in follow-up work or renewals, outside of your base package.

You’re their GO-TO person for any issues.

Total Client Value: $6,200+

This is how you scale without chasing every new lead:
✅ Sell maintenance up front
✅ Upsell with purpose
✅ Build a referral MACHINE
✅ Automate your renewals

Want the exact structure and numbers we use in client proposals? DM me “BLUEPRINT” and I’ll send over our full Landscaping Marketing Blueprint model.

You should ABSOLUTELY steal this high-converting ad from us👇This is an ad we install for clients. It works because it cr...
05/02/2025

You should ABSOLUTELY steal this high-converting ad from us👇

This is an ad we install for clients. It works because it crushes three fundamentals:

✅ Instant Emotional Contrast: The “US / YOU” split visual is a power move. It immediately shows the prospect what’s possible when they hire you. It’s simple, and instantly clear. No explanation needed.

✅ Direct, Benefit-Driven Copy: “We work. You chill.” - It doesn’t try to be clever. It sells the outcome. It promises relief from stress and hard work. That’s what homeowners want when hiring landscapers: ease.

✅ Clear, Low-Friction CTA: “Get a free quote today” is concrete, non-committal, and leads with value. It invites action without pressure.

Then, you put in a detailed description of your story and the services you offer, instruct your perspective clients to message you and BOOM, you’ve got quality leads.

Send me a DM if you’d like to see this ad in other formats 🙌

It’s not about doing more work. It’s about doing the right work.Here’s exactly how to get there 3x your revenue, whereve...
04/26/2025

It’s not about doing more work. It’s about doing the right work.

Here’s exactly how to get there 3x your revenue, wherever you’re at:

1️⃣ Increase your lead flow
• Optimize your Google My Business profile
• Post 5 or more project photos every week
• Get a review after every single job
• Run a simple Facebook ad that drives direct DMs

2️⃣ Close more of the leads you’re getting
• Respond within 30 seconds using a pre-set script
• Keep it short and push to a call quickly
• Follow up 1-2 times if they don’t respond

3️⃣ Raise your client value
• Offer seasonal service packages (8-month commitment with a small discount)
• Upsell mulch refreshes, turf cleanups, small landscape projects

Example:
If you’re making $8,000 a month right now with about 15 mowing clients,
• Double to 30 mowing clients
• Add 10 seasonal upgrade clients
• Increase your base price by even $20 a week

You would be sitting close to $24,000 a month, without working three times harder.

Small strategic moves add up fast.

DM “grow” if you want to see the full roadmap laid out for your business.

Want to add $9K/mo in predictable recurring revenue?Here’s the simple math for your landscaping business:If your mainten...
03/31/2025

Want to add $9K/mo in predictable recurring revenue?

Here’s the simple math for your landscaping business:
If your maintenance package is $300/month per client, and you add just 5 new clients each month, that’s $1,500 in new recurring revenue EVERY MONTH.

Fast forward 6 months - that’s 30 clients, bringing in $9,000/month consistently.

But how do you actually close more leads?

✅ Respond to leads within 5 minutes - clients typically choose the first landscaper who replies fastest.
✅ Offer SIMPLE pricing packages: easy-to-understand options close faster.
✅ Use testimonials and before & after visuals: show your value clearly.
✅ Run retargeting ads: stay top-of-mind with leads who didn’t book immediately.

Want to master your closing strategy and scale your business?

📩 DM me “GROW” to learn exactly how.

03/26/2025

Most landscapers don’t have a lead problem - they have a positioning problem.

You don’t need more leads. You need BETTER ones. The kind that pay $300+/month, not $50-$100 for a one or two mows per month.

If your marketing attracts people asking:

“What’s your cheapest price?”

“Can you just do one cut?”

Then you're stuck on the low-ticket hamster wheel.

The real fix?

✅ Start packaging premium services (mowing, fertilization, w**d control, cleanups) and position your business to attract clients who want full-service landscaping

Here's the math:
📦 $300/month contracts = $2,400/season per client
💸 5 new clients = $18K/season
📈 6 months = $100K+ in booked recurring revenue

Stop chasing one-off jobs.

START closing high-value clients who want you for the long haul.

📩 DM me “GROW” and I’ll show you the exact system we use to get landscapers booked solid - without competing on price.

Address

Rochester, NY
14830

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