05/08/2021
As a marketing consultant, one major piece of advice I can give you to help attract the right paying customers to your business is this;
Even though we do need sales to keep a business afloat and successful. You can’t lead with sales and or let the customer know that’s what you’re putting content out for.
Think about it from a consumers stand point, they want to relate to you and how you live your life and run your business. If they are watching sales pitches every second on social media or google wherever, it’s very easy to dismiss and not connect.
But, when you tell your story and give people something to relate to then they you start the “know- Like and Trust” relationship with them. This makes a consumer far more poised to want to help you and support your business and mission. When someone can relate to your journey and your mission, they feel closer and more involved and want to be apart of that community feel.
This is sales/ marketing and success 101 in 2021!
Hope this brought some value to you navigating your own journey 🙌🏼