05/28/2019
Happy Tuesday!!
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This week we will talk all about colors and how individuals perceive color. It is very important when designing a logo for your brand to consider how color will impact the buying process of the potential consumer.
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Red tones tend to express: excitement, action, attention, love, romance, powerful, fun, bold
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Pink tones tend to express: love, romance, calm, creative, vibrant, refreshing.
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There are 3 main points to consider when choosing a color: Hue, Value, and Chroma.
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Hue: is the overall color name. For example pink, red, blue, or purple.
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Value: is the level of brightness. Do you want your brand to include a dark shade of red or a light shade of red.
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Chroma: is the level of saturation. Do you want your brand to include a vivid color pink or a washed out pink
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The above colors hex codes in order