CE Marketing & Design, Rochester, NY (2026)

08/02/2025

✨ Client Spotlight: The Fitness Chemist ✨

Julia (.chemist ) isn’t just a fitness instructor — she’s a powerhouse. Known for her Pilates, barre, and strength classes (and her incredibly loyal community), she empowers her students and makes everyone who walks into her classes feel like their strongest, most confident self.

When Julia came to me, she already had a strong brand identity and a loyal audience — but she was spending too much time trying to design social posts from scratch.

Together, we:
✔ Reviewed her social media and identified quick wins
✔ Designed fresh, on-brand templates for Instagram & Eventbrite
✔ Made it easy for her to share class details in a clean, polished, recognizable way

Now her posts will feel as powerful and established as her brand — and she can spend less time designing and more time doing what she does best: inspiring her community. 💪✨

📲 Want your brand to look this cohesive? DM me “refresh” and let’s talk.

07/10/2025

🤍 Shayla & Alex 🤍

My very first wedding shoot—and it couldn’t have been more special. Capturing one of my best friend’s biggest days and helping bring her vision to life was an absolute dream ✨

While weddings are new territory for me, photographing meaningful moments isn’t. From portraits and events to product shoots, I love helping people tell their stories through visuals.

Let’s create something beautiful together 💌

01/28/2025

Your brand is more than just a logo - it’s how people feel when they see your name💡

A strong brand identity helps you connect with your audience and build loyalty.

If you’re ready to take your branding to the next level, I’m here to help every step of the way! ✨

04/12/2024

Custom photography vs. stock photos 🤔

Here’s a few reasons why custom photography of your business, products and/or services will always be better than stock photography

1.) Build Trust with Customers and Potential Customers - stock photography may be okay to use in a pinch but likely when people come across or search your business on social media, they want to see the real you. Incorporating images of your physical location(s), employees and products/services can be a great way for target audiences to connect with your business before even working with you. The last thing you want is to use stock images that can come off as misleading if they don’t match your business.

2.) You’ll Stand Out - one thing about stock images is that anyone can use them, especially the ones that come from free sites. By using custom branded photography, you will never have to worry about blending in with other businesses in your industry.

3.) Custom Photography Creates a Cohesive Brand Image - custom shoots can take place at your business or be thoroughly planned to match the rest of your brand voice. When someone looks at the photos shared on social media or used in your other marketing materials, they are able to recognize the brand/business that they belong to.

For Beverage LO-NO Distribution, we created a brand that was simple and sophisticated knowing that the products for distribution were fun and colorful. I was able to leverage this in their brand shoot by taking aspects of the products to really make the photos pop in playful ways. When incorporated into social posts, Beverage LO-NO Distribution’s brand is cohesive with the imagery and gets across that non-alcoholic can be just as fun as alcoholic.

✨ I have time available in May and some of June, let’s plan your brand shoot!

04/02/2024

🌸 Happy April 🌸

Making the leap to investing in marketing can be an important, but big decision. A brand consultation is a great way to get useful, professional insights on your current branding and marketing efforts, without a bigger commitment. This is the first step to a bigger marketing plan and a great way to consider your business’s next steps.

When you book a brand consultation with me, I’ll take the time to understand your business and analyze all the branding aspects and marketing activities you currently do. I will also provide information on the competitive landscape of your industry and help shape target personas. We can then set up an hour one-on-one call to review my findings and cover any questions there may be.

Your marketing should be effective and customized to your needs. That’s what I’m here for! Message me to find out more and consider booking in April for a special rate!

03/26/2024

Hi 👋🏻 let me introduce myself

I’m Casey, the face behind CE Marketing & Design. A little bit about my background, I started my journey with photography in high school, fueled by a passion that ran in my family and carried me to pursue photography in undergrad. I pivoted directions a couple times and ended up switching things up to Visual Communications Design, giving me the perfect opportunity to combine my love of photography, graphic design and marketing. I later went on to obtain my MBA with a focus in marketing and along the way have gained over 6 years of invaluable experience working in the marketing space. I have a passion for branding and working with small businesses to meet and exceed their goals through all creative aspects.

In My Spare Time...you’ll find me reading, cuddling my cats, traveling, going the gym, taking a million pictures (for fun) or trying a new coffee shop.

I’m so excited to see where this journey takes me and I can’t wait to continue to work with amazing small businesses!

📸 shoutout and for the amazing photos!

03/04/2024

Your brand is the face of your business. It plays an important role in how you connect with customers and establish long-term relationships. Keeping your brand consistent across all of your marketing is crucial!

Benefits of consistent branding include:
✨ Customer recognition, and even recognition over competitors
✨ Increases trust in the business
✨ Defines the business - creating positive associations and clearly defines the product/service

Check out the captions of the examples in the images below to learn more about what makes a consistent brand ⬇️

Branding and marketing must be done in a thoughtful manner! What does your brand currently say about your business? Interested in a brand audit? Want to improve or develop your brand? Let’s work together!

02/27/2024

✨ We love a good brand photoshoot ✨

The ladies at were so fun to work with and the salon was an absolute gorgeous backdrop to shoot at!

In businesses like hair salons, tattoo parlors, restaurants, retail stores and more, it is so important to incorporate original and high quality imagery that matches the vibe of your business into your marketing. While good quality stock imagery can work in a pinch, it can come across as inauthentic and won’t give potential customers a real feel for your brand. Images that include actual people who can be found at the business and show the real products/services tell the story of what customers can expect.

Let’s tell your brands story! Message me or head to my website to discuss booking a brand shoot!

02/13/2024

It’s no secret that marketers, social media managers and even business owners thrive off of trending topics and upcoming holidays. It makes sense to use attention grabbing topics to spice up the usual branded posts, but how you do it matters…

This post was inspired by something I saw where someone mentioned that they didn’t need to be receiving a Valentine’s Day themed email from Jiffy L**e (thanks ). When used effectively, holidays and trending content are great, but here’s some tips to consider before pasting Travis and Taylor on your feed or emails:

🪄 Know Your Audience - Trending topics and holidays are great subjects for engaging social media posts or an email campaign, but they’re only great if they will resonate with your audience. If a certain holiday is not something your audience celebrates or knows about, they might just keep swiping. If your audience has no interest in sports, they might not open an email with a Super Bowl related subject line. The goal is always to use content and themes that drive people to interact with and relate to your brand. When you share or send something just for the sake of being trendy, your brand might come off as disingenuous.

🪄Stand Out Amongst Competitors - So a trend or holiday applies to your audience and you’re ready to create a post or campaign; how you do this matters. Think about the number of marketing emails you’ve received that mention Valentine’s Day, I’ve received 8 just this morning. Not to mention an Instagram and Facebook feed with varying shades of pink and Valentine’s Day related promotions. This is where the messaging and graphics you use have to stand out. Think about who the post is for, what they need/want and how to get creative with the delivery of it. The same thing goes for trending topics. You might not want to just use a picture that has been repeatedly posted by thousands of accounts. Can you remix it in your own template? Can you just use words that relate to that trending theme?

When touching on holidays and trending topics, it must land with your audience and it must stand out from the millions of pieces of content your audience consumes on the daily!

02/01/2024

Do you have a brand? Or do you just have a logo?

👆🏻 Here’s your crash course on brand, it’s importance and the different aspects that make up a brand. A brand and the way a business brands themselves can be make or break.

Think of some of your favorite companies. Wegmans, Nike, Starbucks…. You’d recognize their logos anywhere. You could tell me Nike’s tagline in a heartbeat. You’d know you’re walking into a Wegmans instead of another grocery store. You can identify that someone got Starbucks based on the cup their holding.

Wegmans - high-quality, trustworthy, family friendly, welcoming

Nike - athletic, powerful, movement, focused

Starbucks - classic, artful, energetic

So what does your brand say about your business? Not sure? Let’s work together to develop a brand that goes beyond logo, that creates meaning, sets itself apart from others and connects with your customers.

01/31/2024

Hi, I’m Casey! I am a digital marketer and visual designer who works with companies to tell the story of their brand consistently across every communication to increase awareness and brand strength and meet each company's unique objectives. With years of experience and education, I bring many skills to the table and am ready to work with you.

The main services I provide are brand & identity, social media marketing, marketing strategy development, graphic design, photography and Google consulting. Unlike marketing corporation or bigger companies, I provide boutique style services that can be customized to your individual business needs.

I’m so excited to start this journey and I hope you’ll join me! Even if you aren’t in need of marketing or design, if you stick around, I’ll be posting business, marketing and design tips, trends and info.

Learn more on my website: www.cemarketingdesign.com

CE Marketing & Design

08/02/2025

07/10/2025

01/28/2025

04/12/2024

04/02/2024

03/26/2024

03/04/2024

02/27/2024

02/13/2024

02/01/2024

01/31/2024

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category