McDougall Communications

08/25/2026

Last week McDougall Communications took on the Finger Lakes for a day of agency planning and community connection. We started the day on Honeoye Lake, stepping away from our desks to talk strategy and look ahead at what’s next for our team and our clients. Then it was on to Canandaigua Lake, where we supported The Arc Ontario’s 34th annual Crusin’ for a Cause fundraiser. A great way to spend a day with the team as summer winds down. 🛥️ ☀️

08/14/2026

✨ Introducing Stuck On…

Some of our favorite agency stories aren't framed on the wall, they're stuck to the back room bulletin board!

Welcome to Stuck On…, a new series where we'll be sharing the stories behind the magnets we've collected over the years, each one representing a client and work we're proud to have been part of.

Our first stop: Carlsbad, California. 🚐

We picked up this classic Southern California surf van magnet while working with Ionis Pharmaceuticals, headquartered in Carlsbad. Over several years, we partnered with the RNA and DNA innovator to help its senior executive team clearly communicate its vision, pipeline, and value to investment and pharmaceutical sectors.

Comment below with the magnet you'd like us to feature next!

07/31/2026

We loved getting to play a small part in a pediatric vision screening event last week at The Strong Museum!

Myopia (nearsightedness) is on the rise in kids, and early screenings like this one can help catch it before it progresses. Helping connect families with resources like this is exactly the kind of work we're proud to support.

CooperVision University of Rochester Flaum Eye Institute

07/29/2026

07/24/2026

A friendly Friday reminder that everyone communicates differently.

We're proud to see Mike McDougall quoted in the article "25 Great Ways to Be a Better Listener" by AARP.

Check out his insight in the graphic below!

07/02/2026

Our office will be closed tomorrow, July 3, for Independence Day. Wishing everyone a safe, enjoyable, and memorable holiday weekend during this 250th anniversary year! 🎆

06/30/2026

In a world where social media platforms are encouraging users to enhance posts with AI and long-form content can be written in seconds, brands need to be careful not to lose their authentic voice along the way.

A strong, recognizable voice is what helps a brand stand apart from competitors and build genuine connections with its audience. When everyone starts relying on the same tools and content begins to sound alike, it becomes harder to distinguish one brand from another (and frankly, that’s pretty boring!).

Laura DiCaprio explores the importance of maintaining a unique voice in the age of AI in her latest article for Public Relations Society of America (PRSA)'s Strategies & Tactics.

Read it here: https://www.prsa.org/article/why-authentic-voice-is-becoming-a-competitive-advantage-JUNE26

06/27/2026

Two days, two time zones, two panels. One of the agency’s strengths is not only telling intriguing stories, but also driving the underlying research that uncovers new facts, perceptions, and insights.

Representing long-time client Contact Lens Institute, Mike McDougall presented data this week that’s helping shape the future of eye care.

On Thursday morning, he partnered with Jennifer Liao, OD, FAAO, FSLS of the New England College of Optometry and the International Association of Contact Lens Educators (IACLE) to bring CLI’s cross-generational findings to university educators around the globe.

The next day, he was in Chicago for the United Opticians Association Leadership Conference, moderating an all-star panel (Craig Norman, Michael Gzik, Scott Samples) surrounding CLI’s work to encourage category engagement from the opticianry profession.

06/25/2026

And that's a wrap! 🎉

We know the way brands build trust is changing — fast. AI is now shaping what people find, what they believe, and who they listen to. Some of our The Worldcom Public Relations Group partners took the stage at Cannes Lions 2026 to tackle exactly that, and the conversation could not have been more timely.

Big shoutout to the panelists who brought this presentation to life:

Bill Imada, Chairman and Chief Connectivity Officer, IW Group
Elisa Lesieur, PR Director, Yucatan Relations Publics Paris
Patrik Schober, Author and Managing Partner, PRAM Consulting
Leigh McKenzie, Director of Online Visibility, Semrush

Worldcom Public Relations Group also partnered with Semrush on a research report that puts real data behind everything discussed on that stage — 34 weeks of citation data across ChatGPT, Gemini, Google AI Mode, and Perplexity. The findings are hard to ignore.

Check out the report here: https://worldcomgroup.com/resources/2026-where-trust-lives-sources-for-credibility-in-local-markets/

06/24/2026

It may have been over 100 degrees each day of the American Optometric Association's 2026 Optometry’s Meeting, but the heat didn’t slow us down!

Our team made sure our clients showed up and stood out, powering through a jam‑packed schedule of trade media meetings, podcast recordings, partner conversations, and supporting announcements shaping the future of eye care.

We’re already looking forward to next year.