KB Promo

KB Promo I grow brands people recognize, trust and choose. I am passionate about helping brands grow, and I value open communication, transparency, efficiency and fun.

From rebuilding multiple company identities to creating comprehensive visual systems, I leverage my marketing, art direction and editorial skillsets to build brand experiences that connect with audiences on both emotional and practical levels. I believe it's just as important to see the big picture as well as the minor details. The right person cares about both, to ensure a brand is seen in the ri

ght light. Asking questions rather than assuming is the only way to understand customers' wants, needs, audiences, restraints, longterm plans and so much more. Let's chat! Feel free to reach out via phone or email and we'll get a time on the calendar to discuss your brand, your needs, your budget and your timeline.

BIG congratulations to my client, Cassie, on the grand opening of Inner Artist Studio in St. Clair Shores! It's a deligh...
05/16/2026

BIG congratulations to my client, Cassie, on the grand opening of Inner Artist Studio in St. Clair Shores! It's a delightful arts and crafts space for individuals, parties and the community.

05/14/2026

While not every project can be overly creative, as the brand dictates the look, feel and voice, it's a treat when a client comes along that allows for truly fun design.

Inner Artist Studio is a DIY arts and crafts space that opens this Saturday in St. Clair Shores, Michigan. The client already had a logo, but not a fully formed brand. I helped her develop that then built the website, created a leave-behind postcard as well as a very cool business card, which I am really excited to get back from the printer. (I'll share soon!)

I love communicating through graphic design. It's the skill I learned first in my professional career and it's still the one I enjoy most.

What can I create for you?

Another happy client!For this client, I completed her brand identity, designed and ordered her business cards, built her...
04/30/2026

Another happy client!

For this client, I completed her brand identity, designed and ordered her business cards, built her website, and set up her SEO, Google search and Google business page.

What can I do for you? Feel free to reach out with questions anytime: [email protected]

04/21/2026

Do you handle your own marketing? Then you need my free newsletter filled with quick, easy-to-implement ideas to connect with your customers and grow your brand.

This week's tips focus on:
-Building Up Weak Brand Foundations
-Making Your Pricing Page Do Sales Work
-Why You Need a One-Page "How We Work" Document

Here’s this week’s Shortcut:

Make Your Pricing Page Do Sales Work

Most pricing pages list products or services and their prices, often only including a short description for the customer to interpret. Your goal is to help the customer make an easy choice they feel is right for them. Add to each product or service who each option is right for and what outcome the customer can expect to make your pricing page work more like a sales tool.

DO THIS:
Add one sentence to each pricing tier that describes the type of customer it's designed for. "This option is right for you if..." removes ambiguity and helps customers self-select instead of waffling between choices.

Not on the list yet? Sign up today at https://kbpromobrand.com and I'll email you this week's newsletter so you don't miss a thing.

Thought all my Detroit Sewn peeps might like to see my date for the Glamorous Moms Foundation luncheon!
04/18/2026

Thought all my Detroit Sewn peeps might like to see my date for the Glamorous Moms Foundation luncheon!

In simplest terms, marketing gives words and design reason. Words and design play a significant role in my multifaceted ...
04/14/2026

In simplest terms, marketing gives words and design reason.

Words and design play a significant role in my multifaceted skill set, allowing me to provide more for my clients. I went to school for graphic design and photography, but I was always a writer, writing songs as a little girl, plays in elementary school and my first novel in middle school. (Who cared that it had 32 plot lines?)

I added copywriting to my list of skills while working as an art director for an ad agency. The copy that was coming in from freelancers frankly sucked, so I went to the owner of the company and told him he should save his money and let me write the copy. He gave me a shot, and I went on to write much of the client copy during my time there.

Then I found marketing, tying together all the creative and strategic elements - building brand identities, websites, stories and more - that I love. Designing and then executing that grand plan ensures all the beautiful work captivates and motivates the right audiences.

I love reaching the client’s destination, but I also love the journey just as much.

xo k

04/07/2026

Are you a small business owner managing your own marketing? Then you need KB Promo's Brand Do: Weekly wisdom of brand-building principles, shortcuts and practical moves.

Not on the list yet? Sign up today at https://kbpromobrand.com and I'll email you this week's newsletter so you don't miss a thing.

This week's tips focus on:
-Why Your Company’s Performance Is Part of Your Brand
-How To Reduce Your Brand to Three Words
-Writing Your Bio From Your Customer's Perspective

03/31/2026

Are you a small business owner managing your own marketing? Then you need KB Promo's Brand Do: Weekly wisdom of brand-building principles, shortcuts and practical moves.

Not on the list yet? Sign up today at https://kbpromobrand.com and I'll email you this week's newsletter so you don't miss a thing.

This week's tips focus on:
-Creating the Right Evidence For Your Brand
-Why You Should Screenshot Your Compliments
-How To Not Avoid the Uncomfortable Conversation

I was honored that asked me to contribute to their annual City Guide. I featured some of my fav retail spots around met...
03/28/2026

I was honored that asked me to contribute to their annual City Guide. I featured some of my fav retail spots around metro Detroit.

03/24/2026

Are you a small business owner managing your own marketing? Then you need KB Promo's Brand Do: Weekly wisdom of brand-building principles, shortcuts and practical moves.

Not on the list yet? Sign up today at https://kbpromobrand.com and I'll email you this week's newsletter so you don't miss a thing.

This week's tips focus on:
-Making Customers Feel Seen
-How Your About Page Can Qualify Leads
-The Benefits of a Revenue Source Audit

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Rochester, MI

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+12487228407

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