Butler/Till

05/18/2026

Cannes is calling! 🇫🇷

The Butler/Till team is heading back to the Croisette for another week of bold conversations, industry-shaping ideas, and meaningful connections across media, AI, healthcare, creativity, and innovation.

If you’ll be in Cannes, let’s connect. We’d love to meet up, exchange ideas, and talk about where marketing is headed next.

Learn more and connect with our team here: https://lnkd.in/eVMFNFrc

04/20/2026

Small audiences aren’t the problem in rare disease marketing. Strategy is.

When brands rely on broad research, late-stage targeting, and surface-level measurement, growth stalls. Not because the audience isn’t there, but because it’s not being found or engaged the right way.

This playbook outlines how to change that. From custom research to earlier patient engagement to measurement built for optimization.

Check out our Rare Disease Media Playbook below for more insights!

💡 http://butlertill-9268363.hs-sites.com/rare-disease-playbook

03/17/2026

The first agentic media buying case study is here.

And the results speak for themselves:
- 82% lower supply chain costs
- 40% more impressions
- 30% lower CPMs
- 98% VCR

No trade-offs. Just better performance.

In partnership with PubMatic and our client Geloso Beverage Group, this work reflects what’s possible when innovation is applied with intention.

Read more in Digiday's latest article here:

Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.

03/12/2026

What if one of Gen Z’s favorite platforms isn’t in your healthcare media plan?

Pinterest is rapidly gaining traction among younger audiences, with Gen Z now representing more than half of its global user base. The platform has become a hub for wellness inspiration, discovery, and lifestyle exploration.

For healthcare marketers, that shift presents a growing opportunity. But how does the data suggests Pinterest works best? Our latest article explores the audience trends, engagement insights, and strategic implications for healthcare brands.

03/02/2026

We’re hiring a Director of Integrated Planning!

This is a leadership role with real influence. You’ll shape strategic direction, elevate planning excellence, and guide a team of planners to deliver work that drives measurable business impact.

But instead of just telling you what’s on the job description, we asked our team.

If you’re a strategic thinker who values collaboration, curiosity, and accountability, we’d love to meet you!

Apply today at: https://lnkd.in/dFH2jri

02/25/2026

Healthcare marketing is evolving fast, but where is it actually headed?

We recently sat down with Michael Deichmiller, Senior Vice President, Client Engagement, where he discusses industry shifts separating this year from those before it, where automation can unlock efficiency, and where human expertise remains essential.

Check out the full discussion below!

02/13/2026

Bright lights & big celebrations. ✨

This week in NYC, we had the privilege of celebrating Nicole Hamlin, VP, Integrated Planning, as part of the MM+M 40 Under 40 Class of 2026!

Being in the room to recognize Nicole alongside so many inspiring leaders shaping the future of healthcare marketing made the moment even more meaningful.

Congratulations, Nicole, this honor is so well deserved, and we’re incredibly proud to celebrate you!

02/04/2026

What’s on the mind of our Leadership team as we look ahead to the rest of 2026?

From moving healthcare marketing beyond activity to measurable outcomes, to reuniting creative and media through AI, to showing up as true growth partners who simplify complexity and sharpen decision-making, our leadership is focused on what actually moves the needle.

Check out Kimberly Jones, Scott Ensign, and Amanda DeVito, MBA in Med Ad News as part of their first round of their Agenda 2026 series pieces, sharing what brands and agencies need to get right next.

Kimberly: https://lnkd.in/gUrCGhQa
Scott: https://lnkd.in/eEWYMigX
Amanda: https://lnkd.in/ex3vs7Hi

02/02/2026

Our 2026 Trends Report is built on what we’re already seeing take shape.

We're sharing real signals from the industry, client conversations, and live performance. The strongest trends are the ones reinforced by what we see in the market every day. Substance beats speculation every time.

Check out our full 2026 Trends Report here: https://butlertill-9268363.hs-sites.com/trends-2026

01/29/2026

Impact is our 2026 Word of the Year.

After going "All-In" in 2025, we’re focused on what comes next: turning commitment into outcomes, strategy into results, and intention into meaningful change.

Here’s to a year defined by the difference we make for our clients, our people, our communities, and our industry.