Deelightful Studios

02/26/2026

NBA All-Star Los Angeles 2026 was 🔥💯🙌 TikTok may have seen this one first, but Vinny the bottle is just getting started. I guess full-service digital marketing now includes becoming a mascot 🍷🏀🤗

03/23/2022

We need to talk about TikTok. Today, the San Francisco Chronicle published a great article about the rise of wine influencers (like Sommvivant) on TikTok and sort of touches on how the platform stacks up against Instagram that it *may* be the key to winning over the elusive Millennial generation.

HOWEVER, what the article doesn't necessarily make very clear is just how tricky the "WineTok" waters are to navigate. While its 💯 clear that the wine industry is historically slow to adapt, it's not 💯 the wine industry's fault for not jumping on the TikTok wagon.

Here are a few important things to keep in perspective: deelightfulstudios.com/blog/winetok-tiktok

We need to talk about TikTok. If you are a wine lover, a wine marketer, a content creator, a social-savvy vineyard manager, a sommelier, or all of the above, pour yourself a glass and listen up.

06/26/2020

"Continuing to advertise on these platforms at this time would not add value to people and society."

A growing number of brands are vocalizing their boycott of social media in support of the movement. Others are joining in on the movement but doing so silently. https://www.stophateforprofit.org

Marketer cites polarization in the U.S. in decision to stop advertising on Facebook, Instagram and Twitter.

06/01/2020

2020 is halfway over and can best be summarized as a series of WHAT. THE. F**K. moments. For many, social media has been one of the only things that has helped us feel and stay connected during the era of COVID. It's helped to inform us. It's been an amazing place of comic relief. And as this past weekend showed us, it's a place that can be very sobering.

The events that have been unfolding across the U.S. and exploded over the weekend are nothing short of horrific. Although there was plenty to celebrate and be proud of, there was much to be angered and saddened over. As the owner of a digital marketing agency, it is my responsibility to help navigate the rocky waters of social media. It's a crucial time for businesses of all shapes and sizes. From online events to rejoycing in the ability to re-open, everyone is eager to continue the momentum of sharing their story through the digital landscape. But for many that came to a screeching halt this weekend. As to not be tone-deaf or distract from the severity of racial tensions, the brands I manage on social media were quiet, simply because it's not my sole decision to speak on their behalf.

As we all know, that silence can be mistaken for compliance. I am not compliant nor are the brands I represent. Simply put, this is a fickle spot for businesses to be in. It's imperative EVERYONE stands up for what is right and challenges what is wrong. So I'll make it VERY clear where I stand: racism is real, it is wrong, and . It's also important that these statements are made from a place of authenticity and not just because it's a trending topic. Businesses need to support themselves. But going back to "business as usual" DOES NOT EXIST. Normal does not exist in 2020. And no business will be able to support themselves without first supporting the people that need it most right now. So if you are a small business owner or even CEO of a Fortune 500 company looking for the right words to say or guidance on how to say it, I hope this helps. But please, don't just think you can continue to ignore social issues. Don’t just be neutral or go the route of "business as usual". Because that is no longer an option.

03/25/2020

Corona may be getting all the attention but in my world, it's all about WINE 🍷. This morning I joined Corey and Breezy on 98PXY for to shed some light on how the wine industry has been affected by COVID-19.

Spoiler Alert: IT'S 👏 BEEN 👏 CRAZY 👏.
You can listen to the replay here: https://bit.ly/98pxyDstudios

Wineries and Liquor Stores are deemed an essential business. Which means you can still getcha goods! And while we can't visit a tasting room, there are plenty of ways to unwind, uncork a bottle, and learn something along the way, too. From virtual happy hours to IG Lives, and some of the best flash sales EVERRRR, I've been helping my wine clients connect with people from the comfort of their couch.

Plus, liquor laws across the US have literally changed overnight. It's never been easier to get a bottle of wine (or beer, or a cocktail) delivered right to your door. Whether you are buying direct from a winery online, using a delivery service like Drizly, or picking up a bottle with your to-go order from your favorite restaurants, grab a bottle (or let’s be serious at least SIX) and support the world of wine.

And if you need a recommendation, leave a comment 👇, send me a DM, or check out my IG stories for some ah-may-zing deals.

03/20/2020

Modern Day Love Notes 📝 Real talk— I’ve got SO much to say about this whole thing and seriously no time to articulate it. Like many, I feel like I’ve got the weight of the world on my shoulders (at least a few different corners of it). As someone who is either on the road traveling or working from home, thankfully, this whole thing is NOT new or difficult for me. Besides keeping my boyfriend from barging into my office— hence the note.

Shout out to all of the digital marketers & social media managers out there— I feel you. And to our healthcare professionals on the frontlines, you da real MVPs 🖤.

03/11/2020

Quick time out to share something that’s important. This past January I attended the inaugural Assemblage Symposium in McMinnville, Oregon— a conference dedicated to sparking meaningful conversations about women & diverse communities in wine. I took almost NO pictures, except for this one. Instead, I sat & listened. I asked a few questions. Jotted down a few facts & made little notes about things that really resonated. And to be honest, I rolled my eyes a lot. Why? Because some of the touchy feely stuff was ALOT. And as a more aggressive, take no-bullsh*t person, I felt like I couldn’t relate to much. Frankly, I was SHOCKED when a few of the stories didn’t end with “and then I stood up & punched them in the face for being a racist/sexist/insert toxic masculine behavior here.” I even said out loud, “Hmm, I don’t know if women’s conferences are for me”. Then today happened.

Three days ago was International Women’s Day. A day dedicated to celebrating women’s achievements while calling out the inequality that still exists. I spent a solid 22 hours glued to my phone & laptop sharing stories, supporting various campaigns, & making sure my clients had a voice in the day.

Today, I had to pause an ad featuring one of those stories, edit the target audience to REMOVE men, & re-launch the ad to only be seen by women because grown-ass MEN could not stop leaving sexists remarks questioning this female winemakers talent & reducing her to just her looks. WHAT. THE. F**K. Because I’m a professional & have to observe self-control when acting as the voice of a brand, I hid most & answered others while being as non-confrontational/PC as possible. As I type this I’m questioning if my decision to shift the targeting strategy was necessary or contributes to the issue/sweeps it under the rug. But I know one thing is clear: it happens too often & it's NEVER ok. So I’m going to start calling it out more. And knowing that I couldn't REALLY say what I wanted [i.e. F**K OFF] made me regret rolling my eyes at the women who finally had a chance to speak up back in January. THAT is why things like & the Assemblage Symposium exist. And we all need to do better.

03/09/2020

Happy 🤘🏼I’m so proud to be a part of the bad-ass Cambria Winery team. Now through March 31st when you post a photo using they’ll be donating $1 to two women-led organizations that are working to protect our planet and are fighting back against climate change. So next time you’re feeling yourself or looking for a reason to drink some wine be sure to SIP 🍷 SELFIE 📸 SHARE ✨ for a good cause. 💪🏼💜💫

Learn more at http://bit.ly/WomensDayTheCambriaWay

02/29/2020

Currently seeking:
- the bottom of my inbox
- a new accountant
- Spring
- male wine & lifestyle influencers, pictured here does not count

For real though 🧐 If you have any recommendations leave their names below— I’m all ears!

02/29/2020

When people ask me if Facebook Ads "still work", I like to point out things like this 🙃

T R A N S L A T I O N : The fact a competing platform leverages paid Facebook content to get users to advertise on their own platform speaks volumes.

Reach your local customers on Snapchat

02/19/2020

When your friend asks you to take headshots but instead you just drink champagne and play in the snow (and mud) ❄️

12/06/2019

And to the surprise of no one, the very first ornaments to make it on to the tree:🍷🌮🎄