J&E Media Corp

J&E Media Corp J&E Business Consulting is a full service consulting firm. We are a digital marketing company that offers a complete line of Online Marketing Solutions.

As experts in digital media marketing, J&E Media Corp has a proven track record of crafting and curating effective internet marketing strategies with measurable, long-term results. With over 20 years of service, J&E Media Corp has built an industry-leading digital portfolio. Our Mission: There is no “one size fits all” solution. We believe that each individual business has an individual voice and brand.

Is your content too “high-level?”That is to say, are too many people tuning out or misunderstanding it?While you need to...
05/15/2023

Is your content too “high-level?”

That is to say, are too many people tuning out or misunderstanding it?

While you need to show off your expertise, content that’s too technical or “high-level” can gloss over your readers’ eyes and go right over their heads.

While some content, like whitepapers, needs to be higher level, a social media post just needs to hook the audience’s attention.

Before you hit publish on anything, make sure it’s readable enough for the audience!

The goal of content marketing is twofold: cultivate trust and reliability while simultaneously illuminating a need or ut...
05/12/2023

The goal of content marketing is twofold: cultivate trust and reliability while simultaneously illuminating a need or utility for your audience.

If you wait until they come to you, how does that a) show your expertise and credibility or b) help your audience realize a need?

Hint: it doesn’t.

The best way to get folks to learn more–or at the least interact with your call-to-action–is to create relevance. In other words, make them need you before they realize they need you.

If you wait for them to come to you, you may have a better shot at a quicker conversion, but you also have to contend with the competition.

If you can show them a need and create a sense of urgency, you can get more folks to interact with your content than you would have otherwise.

Don’t wait to be relevant–show why you’re relevant!

What is ad fraud–and should you be worried about it?Basically, ad fraud applies to the manipulation of your paid ads by ...
05/08/2023

What is ad fraud–and should you be worried about it?

Basically, ad fraud applies to the manipulation of your paid ads by bots. In other words, it fudges the number of impressions, engagements, etc. And since bots can’t actually covert–nor are they real people, it can mess up your reporting numbers.

The most common targets of ad fraud?

Small businesses and startups–because their desire for brand growth through web engagement presents a perfect opportunity for these bots.

Aside from muddying up your numbers and making it harder to determine the effectiveness of your ads, ad fraud is a waste of your budget and can even harm your reputation.

The best solution?

1. Keep an eye on your engagement, impressions, and conversions. If anything seems glaringly high, it might be ad fraud.

2. Choose reputable ad networks that offer transparency in operations–bonus points for fraud detection and prevention.

3. Target your audience–if you’re hyper-targeting the right people, there’s less chance of attracting bot traffic.

Bots can mess up your advertising effectiveness to the point where you don’t know if it’s real people or machines interacting with your content. That certainly doesn’t help you move people through the pipeline, nor does it provide any insight on sharpening and optimizing your content for maximum effectiveness.

Keep an eye out for ad fraud!

When it comes to promoting your business, do you really need specialty marketing?Put it this way: you’re an expert in yo...
05/04/2023

When it comes to promoting your business, do you really need specialty marketing?

Put it this way: you’re an expert in your field. If you’re an engineer, you can design solutions. A restaurant owner knows food. The same is true for digital marketing experts.

And while you might be able to run your business, can you leverage the most impactful strategies and tactics to optimize awareness, interest, and action in your business?

If not, you’re missing out on a valuable opportunity.

You don’t just want a digital marketing presence; you want to dominate your digital space and make your audience both fall in love with your brand and think of you as a trusted friend.

Whether you need a killer SEO strategy, a more visible PPC campaign, or the ability to collect and analyze data–and then turn that into action, you need a digital marketing company like yourself–subject matter experts!

Stop stretching yourself thin and wasting your time treading water.

Treat your digital marketing like you treat your business–be the best!

Learn more at jemediacorp.com!

How often do you need to revamp your website and digital marketing content?While there is no “right” answer, it’s impera...
05/01/2023

How often do you need to revamp your website and digital marketing content?

While there is no “right” answer, it’s imperative to make regular tweaks to keep everything fresh, informative, and topical.

If you let your content get stale or stagnant, people are going to stop paying attention–or worse–they might even think you went out of business!

Radio silence is a no-go, and leaving the same, tired old content up there for years is just as bad.

Is it time for some spring cleaning?

Copywriting is as important to your brand as the content itself. The better your copywriting, the more trustworthy you c...
04/28/2023

Copywriting is as important to your brand as the content itself.

The better your copywriting, the more trustworthy you can position your brand.

Here are 3 insightful copywriting tips to help you take your content to the next level.

1. Use vibrant language: be as descriptive as possible, but don’t be afraid to spice things up. The right word at the right time makes all the difference–and there is always a perfect fit!

2. Show benefits instead of telling features: frankly, your audience doesn’t care about the newest technical features of your product. They want to know how those features make their lives easier.

3. Keep it simple: remember, you’re competing for your audience’s attention. If you don’t hook them quickly, they’ll be gone. Omit needless words and be direct to the point, but reel them in with pizzaz!

Need help configuring impactful copy to help expand your brand reach, visibility, and your audience’s impression of your brand?

Get in touch with us today!

Picture this: you have 30 seconds to convince a prospect to convert. What’s your “silver bullet”?While there is no magic...
04/25/2023

Picture this: you have 30 seconds to convince a prospect to convert.

What’s your “silver bullet”?

While there is no magic solution to boost impressions, engagements, and conversions, your best bet is to lead with the sizzle.

In other words, specifically–why does your product or service matter?

If you can make your content sizzle–really stand out and stick in the minds of your audience–you have a dramatically improved shot at getting them to convert.

So–look inside and find the sizzle!

Since is tomorrow, let’s talk about what you can learn from it and apply to your efforts. 1. First and foremost, it’...
04/21/2023

Since is tomorrow, let’s talk about what you can learn from it and apply to your efforts.

1. First and foremost, it’s imperative to and –to save our natural resources. You can do the same with your marketing ! If some of your past content applies to a future or effort, there’s no reason you can’t recycle or reuse it! Feel free to make a few tweaks, but save yourself some time and repurpose content when possible!

2. Think . While quick gains and wins are great, it’s more important to set yourself up for sustained, prolonged success. Plan with the in mind and don’t be afraid to set goals for years in the future. If you’re not thinking about what’s ahead and moving forward, you’re moving backward!

3. The Earth might not have a , but your does. Like promoting , you can (and should) use your brand’s reach as a voice for those who might not have one–or the reach you do. For example, don’t be afraid to champion noble causes like charity and community. Let your customers know you’re behind them and they’ll get behind you.

Together, we can build a healthier, more sustainable planet.

By applying Earth Day concepts to your marketing efforts, you can build a healthier, more sustainable brand!

Marketing is a marathon–not a sprint. It’s not about how fast you can do something or how quickly you can see results. I...
04/17/2023

Marketing is a marathon–not a sprint.

It’s not about how fast you can do something or how quickly you can see results.

It’s about building a sustainable, healthy model for success, putting in the work, and making the process part of the end results.

Just like distance runners don’t run an event without training, you shouldn’t expect to see dazzling results without putting in the work on research, development, and planning.

Also like distance runners, the more work you put in, the better the outcome.

Marketing is like an endurance sport; you’re bound to hit a wall and be tempted to give up. Keep on going!

are great, but they don’t mean anything if you can’t turn them into . Sharpen your efforts and turn them into real,...
04/14/2023

are great, but they don’t mean anything if you can’t turn them into .

Sharpen your efforts and turn them into real, tangible brand growth!

Here are 3 helpful tips!

1. Make it a conversation: pompous, lofty technical speech will make your audience’s eyes glaze over–and they’ll quickly move on. Instead, keep it relative, simple, and conversational.

2. Lead with trust: prove your expertise, reliability, and any other attributes that will get your audience to trust that you not only know what you’re talking about, but that you can deliver what you promise.

3. Call them to action: though you want to keep things loose, at some point you need to apply the pressure. Don’t forget to follow up and show–not tell–how potential customers will benefit!

Want to learn more?

Get in touch with us to get started!

Are you speaking your audience’s language?No, not English, Spanish, or Mandarin–but simplicity. Let’s face it: your cust...
04/11/2023

Are you speaking your audience’s language?

No, not English, Spanish, or Mandarin–but simplicity.

Let’s face it: your customers are looking for the simplest, easiest solution to their problems.

Don’t beat around the bush with frivolous language or out-of-context features.

Be straight to the point and tell them how your brand gets them where they need to be!

isn’t as easy as being passionate–nigh emotional–about your product or service. The best way to leverage into is t...
04/04/2023

isn’t as easy as being passionate–nigh emotional–about your product or service.

The best way to leverage into is through the use of story!

•Find a way to relate to the way your customers feel, and show how you can take them to where they want to be.

• & to elicit an emotional response from your audience. No–not necessarily , but the kind of content that makes them , feel , or strive for some sort of .

•Give back to your and show your best customers love with a robust program.

•Awe your audience with notable , , and .

There are ample ways to get your audience to care about what you’ve got to offer, but the best way is to tug at their heartstrings!

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3144 Winton Road S
Rochester, NY
14623

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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