Whitney McCloud

Whitney McCloud Whitney McCloud is a graphic designer, with a passion for illustration and user-friendly design. Sh

DO NOT do this to an established logoDO NOT distort the logo ex. stretching the logo’s width or height, proportions shou...
06/10/2023

DO NOT do this to an established logo

DO NOT distort the logo ex. stretching the logo’s width or height, proportions should be maintained

DO NOT enclose the logo with a different shape or graphic ex. changing the enclosure from a rectangle to a circle

DO NOT add patterns or textures to the logo ex. adding stripes or dots inside the logo

DO NOT alter the colors of the logo ex. using any other color than the defined color palette of the original logo with white or black as an exception for printing purposes

DO NOT reflect the elements of the logo ex. if the original logo has elements positioned to the right, do not alter the logo so the elements are positioned to the left

DO NOT change the casing of the logo ex. if the logo is all uppercase letters do not change to lowercase or lowercase and uppercase together

DO NOT use other fonts in the logo ex. if the logo uses Baskerville do not change the font to a different font

Do NOT remove elements from the logo ex. if the logo contains graphics alongside text or an enclosure, do not remove these elements

DO these things when necessary to an established logo

Change the logo to all white ex. often logo’s may be printed on black materials and may be more visible when printed in all white

Change the logo to all black ex. often logo’s may be printed on large amounts of white paper and printing in black ink can be less costly to the client

Change the size of the logo (maintaining proportions) as needed ex. change logo size for various objects like business cards, letterhead, t shirts, bags, brochures, etc.

Note: These are common do’s and dont’s a designer may see in a client’s style guide, but it is important to always refer to the style guide for the specifics of logo usage.

Changing the fonts, casing, patterns, color palette, or altering elements in any way can compromise the trust the audience has in the brand. For example, distorting a logo is inappropriate because it visually changes the logo, hurting brand integrity. It distorts the proportions of the elements and characters and alters their weight. This may be detrimental to legibility and a correct understanding of the logo and its message. Changing a logo can convey inconsistency and instability and can even make the brand unrecognizable to the audience. The logo sends a specific message to an audience which should be unchanging across all advertising, products, and stationery to create an intentional perception desired from the audience. Even the slightest changes can alter the audience’s trust and perception of the brand, so it is imperative for a business to take great care in determining whether there is a need for any rebranding.

Collage
06/10/2023

Collage

I love making mood boards for my designs. Do you use mood boards for your work?
06/10/2023

I love making mood boards for my designs. Do you use mood boards for your work?

Rockwell!
06/10/2023

Rockwell!

This interactive magazine is based on the print version of PawPrint magazine. The images appeal to the pet loving audien...
06/10/2023

This interactive magazine is based on the print version of PawPrint magazine. The images appeal to the pet loving audience and guide them through the content.

Interactive elements engage the users and prompt them to take action when necessary. There is a video of a cat whose gaze falls on the subscription button and slideshows of cats and pet recipes. Subtle animations are present to add interest, repetition, and help guide the user through the content. Pull quotes point the user to what is most significant in the content.

Links were used in various areas of the content to guide users to other areas of the magazines, to a subscription page, and to the magazine’s website.

This calendar concept isinspired by the twentieth century graphic designer, Bradbury Thompson. While Thompson often used...
06/10/2023

This calendar concept isinspired by the twentieth century graphic designer, Bradbury Thompson. While Thompson often used Old Style fonts, here, the sans serif typeface, Avant Garde Gothic Pro was chosen because of Thompson’s belief in the incorporation of design from different time spans. Avant Garde Gothic Pro is a typeface based on designs of the same era when Thompson created much of his work. The typeface is set to medium to create a weightier effect apparent in Thompson’s style.

Brand identityThe style of the logo for Upper Crust Bakery is simplistic and clean. This makes the logo more versatile s...
06/10/2023

Brand identity

The style of the logo for Upper Crust Bakery is simplistic and clean. This makes the logo more versatile so Upper Crust Bakery can utilize it in various colors and sizes. The simplicity keeps the logo memorable and puts emphasis on the brand. Contrasting elements mix modern with classic appealing to the broad age range of the audience. Its elements and colors combine to convey Upper Crust Bakery’s personality and vision of creating a warm environment reminiscent of France that makes their customers feel at home.

06/10/2023

Hello. Welcome to my page. I am a graphic designer who specializes in UX/UI design. Illustration is another passion of mine. It's my goal to look beyond the visual aesthetics of design and create an exceptional experience for my clients and their audience.

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Rock Hill, SC
29730

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