Natalie Linville-Mass founded Media Link as a full-service agency in the fall of 2001. Over the years, she added strong capabilities in branding, public relations, creative development, market research and government contracting. Her invention of Media Link Software®, a strategic media planning and buying system, added another unique service and Media Link became the first agency to develop its ow
n media buying software. Media Link Software® license holders are located throughout the United States. We have received the following certifications speaking to our commitment to serving public entities:
• 8(a) Small Disadvantaged Business Graduate (SBA)
• Woman-Owned Small Business (WOSB and WBE)
• Illinois and Oregon CMS BEP
• Illinois and Iowa DOT DBE
Differentiators
• Cooperative and Versatile Agency
You can reach us any time and we will turn around spontaneous and urgent projects immediately! The Media Link office is conveniently located in Rock Island, but the project team may consist of a diverse professional team residing in different states. Media Link staff can meet in person and the rest of the team has a track record of working on projects remotely by using webinars and other communication technologies. This allows us to take advantage of the benefits of both a small local agency and a national brand. Media Link is committed to working in team environments, internally and externally
• Public Relations Capabilities
We have experience working with the press through public relations and media outreach regionally, as well as nationally. We have been told by area politicians that we are the only agency in the area with direct news media experience.
• Transparency
Media Link's goal is to establish long-term relationships. We invest a lot of time listening and consulting with our clients to be able to assemble the most effective media campaigns. Once we create a multi-media mix and a budget, we will sit down with you and formulate the final strategy. We guarantee the final decision will always be made by you. Media Link negotiates on our clients' behalf; however, no action is taken without a signed document between Media Link and the client. It is our job to advocate on behalf of you and you are always encouraged to refer potential new vendors to us. We will then acquire information, evaluate products and services, and create customized proposals for you. We want to make sure you can delegate as much of your media buying workload to Media Link; yet, still remain in perfect control at all times. You will receive copies of invoices and relevant email conversations with vendors at the end of each month. Media Link produces a paper trail whenever information is of interest for the client. No decision is made without a paper trail and signature.
• Media Link Software®
Selling our own media buying software to other agencies made us a consultant to other advertising agencies and a specialist in organizing complex multi-media campaigns. We developed this patented media buying software and have been using this system internally since 2010. We market it nationally (www.medialinksoftware.com) to other advertising agencies and corporate media buyers. According to Nielsen Media Research, our web-based media buying software marks the first time an advertising firm created a user-designed platform for media buying. Media Link Software® represents a cutting-edge change from the systems now leading the market and incorporates Nielsen TV and Radio subscriptions to more accurately project ratings and provide a more thorough and easier negotiation process. Our technology is based on a process developed by our founder, Natalie Linville-Mass, who makes a science out of media-buying by removing much of the guess work. This platform allows you to compare various media options side by side and gives you a more thorough look at all the proposals in front of you for a given buy. Media Link Software’s® ease-of-use and web-based functionality simplifies the process of tracking complex flights of media in multiple markets. It is vital to buy the right mix of media to achieve your overall goals of reach, frequency, cost per point/cost per thousand, etc. But complicated campaigns can be cumbersome to track, resulting in the chance of missed make-goods, and money left on the table. Our software automates the process of planning, tracking and follow–through on media buys and makes post-buy analysis possible for all clients, regardless of their size. That means significant savings to our clients and the assurance you will get exactly what you order.
