About CG design

03/15/2022

Psychology in advertising.

The development of an advertising concept is often based on psychological motives, as elements of the maximum construction of an advertising concept. What will be based on when developing a brand.

The main motives in advertising.

Utilitarian motives in advertising.

If it is these motives that dominate, then the consumer will be interested, first of all, in the operational characteristics of the product. Such as: durability, quality, warranty period, etc. In this case, the advertising message should carry such information as: reliability, efficiency, productivity, ease of operation, durability.

Aesthetic motives in advertising.

In this case, the main attention should be paid to the appearance of the product. Attractive shapes, originality, the possibility of combining with other items. The task of advertising in this case is to highlight certain aesthetic properties. Such as: "modern design solutions", "nobility of lines", "pearl - but not gray", "refined taste".

This factor is the strongest, not infrequently the decision to make a purchase is determined by the fact that the thing was attractive.

Prestige motives.

Motives of prestige have a more or less strong influence in certain social groups. Motives of prestige are very tangible and neglecting them, the manufacturer risks failing. With the growth of the material well-being of the population, the motives of prestige, which serve as a motivation for the purchase of a particular product, begin to play one of the important roles in the sale of products.

Motives for achieving assimilation.

Some are close to the motives of prestige and their variety of motives of fashion. One of the most frequent schemes involved in advertising a product is to attract a famous person, athletes, musicians, actors to shoot an advertisement.

Tradition motives.

Due to the national and cultural characteristics of various nations and nationalities.

Interaction in the advertising-consumer system.

The leading motives of this cognitive-evaluative activity are occupied by such motives as: utilitarian, aesthetic, motive of prestige, motive of achieving assimilation, motive of tradition.

(Natalia Wilkinson) based from . V.G.Zazykin. "Psychology in advertising".

03/15/2022

Technical requirements for accepting layouts for printing.

For the best print quality, there are standards and requirements for product layouts for printing.

General requirements for layouts:

1. Layouts are accepted in the formats: *PSD (original format of the Photoshop program), *CDR (original format of the CorelDRAW program), *AI (original format of the Adobe Illustrator program), *PNG, *TIFF (with LZW compression), *EPS. (These layouts can be edited if you need to make design adjustments. These formats are editable).

Not suitable for large format advertising Formats

*.JPG 72dpi , *.GIF, *.BMP, *.PICT, *.DOC, *.XLS are not accepted as original layouts. Such files are accepted only as initial working materials or layout samples. The original layouts are those files that do not require pre-press preparation.

* Format (PSD) - when transferring a layout with merged layers, the ability to edit the text is not possible. If the fonts have not been converted to curves, they can be automatically replaced with fonts that are available on the computer of the designer, developer. All original fonts, in this case, should be sent as a separate archive. Color model for printing - CMYK, for WEB RGB. With all dimensions.

*Format (CDR/AI) - When transferring the layout, fonts that have not been converted to curves can be changed by the program automatically. When transferring a layout with a font that has been converted to curves, there is no possibility to edit this text.

2. A ready-made layout is a file that is fully prepared for printing, does not require any changes in the content, as well as any pre-print preparation. All additional changes will occur at an additional charge depending on the level of difficulty.

JPEG - All images must be at least 300 dpi. Graphic images that were taken from Internet websites (resolution 72 dpi), photos from phones (less than 3 megapixels) are not suitable for printing.

3. It is important to understand! The monitor screen may distort the colors! To convey the exact color of the image, CMYK encoding is used. The monitor usually is calibrated for more accurate color reproduction. Thus, the printed sample may differ from what was on the screen in minor color gradations.

4. Important! Complaints about the results of order ex*****on are not accepted if the customer's layout contains:

- Spelling errors. Wrong text.

- Incorrect bitmap resolution

- Incorrectly given dimensions

5. Printing on a digital printer at home is not a color sample and is only accepted as a sample of the layout of the finished product, a preview. If errors are found when checking the above parameters, the electronic layout will be returned to the customer for revision or sent for revision to the prepress department before printing (for a fee), which in both cases may lead to a delay in delivery of the customer's circulation.

6. 5 layout edits are allowed. The first edit is free, the second is 30% of the cost of the layout, the third is 50%, more than 5 edits are considered to be the development of a new design. If all the technical requirements set out above are not met, then claims for the final quality of the product will not be accepted.

Important! Common mistakes
- invalid file format;
- lack of indents for trimming according to requirements
- the fonts used in the layout are not converted to curves;
- images in RGB color mode with high distortion in CMYK;
- incorrect bitmap resolution (too small);
- use of special effects and transparency.

Thank you! (Natalia Wilkinson).

03/11/2022

What should a good logo look like?

Logos surround us everywhere in everyday life. A company without a logo and brand name is like a person without a face. Looking around, you can easily see that this confirmation is true. The success of the whole company and the perception of this product by the consumer depends on how well the brand is developed. A properly developed brand and an advertising campaign are carried out to make this brand not only recognizable, but also inspire certain associations. For example, when you see the Windows logo, Samsung, you can easily imagine what exactly this company sells. Some logos help to sell this product by causing an association with prestige and luxury, say Lexus. Others inspire confidence, like Nestle.

(pic 1) logo: City of Melborne, Australia. "Landor Associates" designers: Jason Little, Jefton Sungkar, Sam Pemberton, Ivana Martinovic. (pic 2) logo: Theater Federation, Luxembourg. "Vidale-Gloesener" designers: Silvano Vidale, Tom Gloesener. (pic 3). logo Ed's Electric. (pic 4) logo: NMA, designer: David Low. (pic 5) Awards for National Newspaper Advertising. designer: David Low.

What logo should be? Most designers tend to think that the logo should be simple, the simpler it is made, the more convenient it is to use it on business cards, signs, websites. Simplicity makes the logo easier to use, more memorable, more recognizable. Remember the logos of large companies: Mitsubishi, Samsung, FedEx, these logos are quite simple and therefore easily recognizable. It is necessary to take into account the fact that the design must correspond to the industry of the customer. In order to develop a logo, you need a deep study of the world of the customer, his target audience, competitors. Thus, the logo should be simple, dynamic, memorable, carry the idea, be multi-valued.



There are several tips for creating a logo and they say:

- The simpler the better. (a simpler logo is easy to remember).

- Nothing appropriate. (for example, if this is a program about winter resorts, then no beach balls).

- Stick to tradition. (New trends come and go. They change fast enough, so there is no point in chasing a fashion trend that can become outdated overnight. The logo should last as long as the business it represents. From time to time, you can refresh, add some details , but the main idea must hold).

- Strive for individuality. A logo with personality is a logo that is easy to distinguish from competitors.

(If you look at these 2 logos (pic. 4 and 5), you can see that from a technical point of view, the logo is not so complicated, but such a logo is easy to remember and easily recognizable). A true iconic design that is remembered at first sight.

Malcolm Grear Designers (pic.6) - worked on the brand name for the New New Bedford Whaling Museum. It is the largest museum in America dedicated to the whaling industry of the time. Integrating sails with the tail fin of a whale and using empty space in a unique way, the resulting design captures the idea of whaling in the sailing age.

- Think in miniatures. For example, when developing a design for a new line of branded clothing, you need to understand how this logo will look, for example, on a zipper or clothing label.

Simplicity is the key to creating a multi-sided design, it should fit easily into an area of only about an inch without losing detail.

- Focus on one thing. Choose one feature that will make your design stand out. Just one, not three, not four, because keeping the elements in memory is not so easy.


By adhering to the rules of image design, you will increase your chances of creating long-lasting, timeless logos.

(Natalie Wilkinson)

02/17/2022

https://www.w3schools.com/js/js_intro.asp - Web programming lessons. Portal for learning web programming.

W3Schools offers free online tutorials, references and exercises in all the major languages of the web. Covering popular subjects like HTML, CSS, JavaScript, Python, SQL, Java, and many, many more.

12/15/2021

CorelDRAW it is a multifunctional vector graphics editor. I love to use it for animation and all kinds vector graphics. Most good for packaging design with sizes for printing. It is convenient to create a simple engineering drawings too.

11/04/2021

03/03/2021

https://99designs.com/designers - Another website for freelance work for designers.

Fire up your freelance graphic design career by joining the world's largest community of designers on 99designs. Join online today!

03/03/2021

https://dribbble.com/ - Dribbble is a self-promotion and social networking platform for digital designers and creatives. It serves as a design portfolio platform, jobs and recruiting site and is one of the largest platforms for designers to share their work online.

Dribbble is where designers gain inspiration, feedback, community, and jobs and is your best resource to discover and connect with designers worldwide.

03/03/2021

https://www.behance.net/ - For inspiration and work. Another website where you can show your creativity, get a job. Behance is a popular social media platform owned by "Adobe".
Для вдохновения и работы. Популярная социальная сеть для дизайнеров, фотографов. В ней можно размещать свое портфолио, смотреть работы талантливых дизайнеров, и искать работу.

Behance is the world's largest creative network for showcasing and discovering creative work

03/03/2021

https://www.youtube.com/watch?v=QcuInap1lQ4 - Основы композиции. Назаменимая вещь в компьютерной графике. Basics of composition (in Russian)

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