Low Octave helps companies tell their story in a way that resonates deeply with customers and moves them to action—specializing in brand strategy, core messaging and identity design. Our mix of brand strategy, core messaging and identity design lays the foundation to forge stronger connections and unlock your next phase of growth. Let's chat: lowoctave.com/contact
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STEVE HENDERSHOT
Content
Lead
Steve is a content marketing expert, multimedia journalist and bestselling author who works with innovative brands including Adobe, Qualtrics and Staples. In 2022 alone, he was honored with two Content Marketing Awards from the Content Marketing Institute; a Peter J. Lisagor Award for excellence in Chicago journalism; and an award from the Academy of Interactive & Visual Arts for the top-rated podcast he hosts on behalf of the Project Management Institute.
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AARON JOHNSON
Design Lead
Aaron crafts distinctive brand identities for a broad range of organizations, from municipalities and universities to pizzerias and Harley-Davidson dealerships. He has served as creative director at multiple branding agencies, and also was art director of industry-leading insurer State Farm. He excels at distilling a company’s ethos and product focus into a single, cohesive idea, expressed visually in a meaningful, memorable brand identity.
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NATHAN MCDONALD
Strategy Lead / Certified StoryBrand Guide
Nathan is a strategy specialist and graphic designer, as well as a Certified StoryBrand Guide. In the latter role, he translates organizational opportunities and challenges into a compelling, narrative sales strategy, drawing on the StoryBrand framework as well as his extensive experience as an in-house creative director in both commercial and nonprofit settings. He serves as our workshop facilitator and project manager, and also deploys his skills as a visual storyteller to help craft your brand’s new or reimagined visual identity and website.
