Don't Be Boring Agency

05/22/2026

Don’t be boring …. In business.

04/30/2026

We are updating our company policy on the em dash. The em dash, the em dash! Before 2022, few knew what it even was. For those of you who still don't know, this is a dash: - and this is an em dash –.

Side by side comparison: - –
(L-R: dash, em dash)

Sidenote: It's amazing our human eyes can distinguish between two dashes that are only a millimeter apart in length.

Anyway, AI-generated content can't help itself, it's in love with the em dash. We update ChatGPT, Claude, Gemini, others –– the em dash is still stubbornly there.

We prompt-shout: "enough with the em dash! Remove the em dash! Never again use the em dash." But it returns, in defiance. Who's really in charge here?

We used the em dash before AI. Since then we've avoided the em dash, replacing it with a colon here, a dash there, the comma, or just ending the sentence with a period – we've even desperately turned the em dash into the semicolon from time to time.

All is to say we have embraced a new strategy reflected in our new policy: more em dashes. Many more. Use them all the time. Every time. When it makes sense. When it doesn't. Here's an example of how we can do this:

"All is to say – we have embraced a new strategy – more –em–dashes–. Many more–use them all the time–every time–when it makes sense – when–it–doesn't.–"

It's time to get a little em dash crazy. Put a space before one – after one – and then no spaces–at all–and one even right before the period–. After the period.–

Point is, let's get a little human. Something AI will never be.

Here's an emoticon for em dash human: –.–

*This post written without AI

03/13/2026

Today, Don't Be Boring Agency turns 6. 🎉

Six years ago, we started this thing during a completely different era of marketing. No one was talking about AI. Algorithms were simpler. And honestly? It was already hard enough to get people to stop scrolling.

Now the world looks completely different and so does the challenge.

With AI making it easier than ever to churn out content, the temptation to take the safe, generic route has never been stronger. But here is what we have learned after six years of working with businesses across agriculture, healthcare, legal services, nonprofits, outdoor recreation, and beyond:
The brands that win are the ones willing to show up as **themselves.**

It is not the polished, committee-approved messaging that people remember. It is the personality. **The voice.** The willingness to be a little different.

That is what we have always believed. And in a world full of AI-generated sameness, we believe it more than ever.

We are heading into year seven with a lot of exciting things in the works. New approaches, new experiments, and a brand new podcast dropping soon. 🎙️!

Thank you to every client, partner, and follower who has been part of this ride. We are just getting started.

Be yourself. Don't be boring. That goes for your business, too. 💥

02/11/2026

Here are our agency's top 3 unconventional marketing books. "Unconventional" because they weren't written to benefit marketers. They’re about happiness, personality, and boredom, which for us is what marketing is all about.

🥇Nicomachean Ethics by Aristotle
Aristotle argues that the goal of any activity or career is to reach its highest state.
Marketing is a craft. Do it well, and the outcome is happiness. Do it poorly, and everyone can feel it. The goal: make your marketing audience happy.

🥈Don Quixote by Miguel de Cervantes
On LinkedIn our founder wrote about this book being timelessly funny -- which this book certainly is -- but here we'll offer a different take: that Don Quixote showcases being yourself at all cost. DQ is a quirky dude, but he's lovable because he's unabashedly himself.

🥉The Power of Boredom by Mark A. Hawkins
Boredom is the moment your brain says, “Do something.” You can't create without boredom. Tune into boredom for creation.

09/05/2025

Client love from 🍰

Marcella said it best: “If they can handle me, they can handle anyone!”

Go drool over her work → www.appaloosacakes.com

Want your brand looking like a million bucks being your best authentic self? Reach out to us! And if you want a killer birthday cake that does the same, reach out to Marcella!

05/13/2025

notice our new logo? ain't it swell?

Call now to connect with business.

04/11/2025

We're in the mood to see some really crappy business websites. Please share.

Call now to connect with business.

04/08/2025

We have a new name!
Yeah Yeah Agency is now Don’t Be Boring Agency. Logo coming soon...

Same team. Same mission. Just a name that finally calls it like it is.

We help service-based businesses and nonprofits create bold, clear, personality-packed brands that don’t get ignored.

Because boring? Boring doesn’t work.

If your brand’s feeling flat or forgettable, it might be time for a reawakening.

Let’s start with a 15-minute fit call:
calendly.com/dontbeboring/fit-call

03/27/2025

We're experimenting. On you.

We’re testing something new to help business owners (might be you or someone you know) finally figure out how to connect in a way that gets their audience to lean in, not tune out.

If you’ve ever thought:
>> “I know I’m good at this, but I have no idea how to talk about it without sounding generic"
>> “My stuff is solid, but it’s not catching on”
>> “I swear I’m not boring… but my marketing kinda is”

Then we should talk.

We’re offering a handful of people the chance to test this out with us as case studies. You get clarity, confidence, and messaging that makes your next client say “finally, someone who gets it.”

We get to brag about you.

Comment “SPOTLIGHT” (we know that's cheesy but play along) or DM us and we’ll send the details.
There are only a few spots. Then we disappear into the mist.

03/21/2025

Today, we celebrate two badass legends birthdays: Bobbina, our client and owner of a major company, and Rosie the Riveter, the original girl boss who knew how to roll up her sleeves and crush it. 💪

Let’s be real: Bobbina didn’t need to wait for a revolution to prove she could handle business. She showed up, kicked ass, and took names—because that's what women like Bobbina do. She’s the modern-day Rosie, except her “We Can Do It” mantra comes with a side of "Don’t Mess With Me, I’m Building Empires."

Here’s to the woman who knows how to multitask: running a major company, breaking glass ceilings, and STILL finding time to look fierce while doing it.

Bobbina is a success because she knows how to delegate by choosing the right people. That's why she hired the Yeah Yeah Agency to do all of her social media marketing. We are able to give her piece of mind when it comes to her marketing so she is free to kick ass elsewhere where her talents are strongest!

So today, we raise a glass (and maybe a drill or two) to the one who keeps proving that the future is female AND fierce!

You’re not just a boss, Bobbina. You’re a movement. Happy Birthday, you legend!🔥🎉