Dirigo Agency Inc

07/10/2024

Rebranding my agency to better serve my customers. We are a group of strategic collaborators, thinkers, and doers who work with you to unite your brand with its inherent humanity. We believe there is a better way to work together, allowing the space for resonant, strategic, and actionable solutions for your brand.

08/06/2022

https://catalog.montgomerycollege.edu/preview_course_nopop.php?catoid=2&coid=1468

There is still time to get your seat for the fall 2022 semester at Montgomery College for the Digital Tools for the Visual Arts Classes:

There are two times:
GDES 116 200, CRN: 23556 Six seats left for the 7-week, fall semester starting August Aug 29, 2022 - Oct 17,2022, Timothy Fahey

GDES 116 201, CRN: 22048 7 seats left for the 7-week, fall semester starting Oct 26, 2022 - Dec 18, 2022, Timothy Fahey

This is an online/remote/face-to-face course. Over the seven weeks of our semester, we will explore how to create a broad range of digital art from the creative concept of storytelling, editing, creation to export files. This course will allow us to explore four Adobe art programs — Photoshop, Illustrator, InDesign, Acrobat and Premiere. Each creates a specific form of digital art. (Rasterized, pixel-based outputs, vector illustrations, page design and .pdf, and time-based video and .mp4 file). We will examine how applications tools work and explore, through projects and exercises, how to best use specific tools to create what we have sketched out or pictured in our heads. How? Each week you will learn through video, lectures, and exercises files how to create one new project assignment!

You will explore different approaches to generating ideas for visual work as well as be expected to participate in group discussions -- video and mics on -- in break out rooms and in the class. You will also learn how to make aesthetically pleasing pieces by working with the elements and principles of design. This class can be the most exciting class you'll ever take. Discover how you can persuasively express yourself as an artist — and build your confidence wherever your career takes you. Please join me, professor Fahey on our journey as we investigate different types of digital art and push ourselves conceptually and technically to create artwork that challenges you and changes your world perspective. Ready? Enroll today!

08/05/2022

Nothing like Friday in August to brighten up your day!

08/02/2022

It goes to show you what the audiences want.

Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period.

03/11/2021

45 Best Free Video Editing Software Tools in 2021

After learning, Adobe Premiere, Adobe Rush, Final Cut Pro and iMovie, there are now many other movie making software platforms available.
1. Promo.com
2. Blender
3. VSDC
4. Shotcut
5. iMovie (comes with my Mac)
6. Lightworks
7. VideoPad
8. GoPro QuikStories
9. Adobe Premiere Rush (I use this on my iPhone)
10. Filmora
11. Shotcut (another version?)
12. DaVinci Resolve
13. Avidemux
14. HitFilm Express
15. InVideo
16. Machete Video Editor Lite
17. Promo
the list goes on. See for yourself.

https://influencermarketinghub.com/free-video-editing-software/

03/11/2021

Branding is king but Instagram is your chariot!

1. Content (Still) Reigns
2. Even More Instagram Stories
3. Reels Usage Will Rise
4. Relatable Influencers
5. Cause Marketing
6. More Live Content
7. In-App Shopping
8. Focus on IGTV
9. The Explore Tab
10. Trending Cross-Platform Content
11. Branded AR Effects

https://influencermarketinghub.com/instagram-marketing-trends-2021/?utm_content=buffer25799&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

03/09/2021

Optimizing for Search Intent

According to Alexa, “Search intent is the reason behind a searcher’s query on search engines.” It’s the searcher’s objective – what they’re trying to accomplish. Most people search online to learn about something, take action, or find something.

Optimizing for search intent will be an essential content marketing and SEO strategy in 2021. Your goal is to provide solutions to problems through relevant content. As a result, you will:

- Boost brand awareness
- Drive conversions
- Retain customers
- Remain relevant to your target audience

There are four primary types of search intent:

- Informational: Users enter a query and expect a straightforward answer fast.
- Navigational: Searchers look for “directions” to a website or landing page.
- Commercial investigation: Searchers conduct as much research as possible to make highly informed purchasing decisions.
- Transactional: The user intends to make a purchase.

Satisfy your users by giving them what they want, when and where they want it.

https://marketinginsidergroup.com/strategy/digital-marketing-trends/?utm_source=twitter&utm_medium=social&utm_campaign=ReviveOldPost

03/09/2021

Video Marketing and Sales

99% of marketers say they already use video marketing, and 88% want to devote more money to video campaigns in the future. That’s no surprise considering that viewers retain 95% of a message communicated via video.

Again, human connection plays a role in video marketing’s surging popularity. Video can help you connect with customers in a more personal way than other forms of content marketing.

https://marketinginsidergroup.com/strategy/digital-marketing-trends/?utm_source=twitter&utm_medium=social&utm_campaign=ReviveOldPost