09/12/2025
We’re excited to share the results of our newly completed nationally representative survey on association membership—a powerful benchmarking tool for membership organizations. We interviewed over 1,000 individuals in the workforce. The study spans occupational associations, including professional and trade groups, guilds, unions, and community organizations, as well as the resources that non-joiners commonly use. Key insights include:
- Who joins associations across key demographics
- What services members value most
- How AI is poised to transform the future of associations
Download the report here:
https://bit.ly/3IlGRro
We also have several spot analyses underway, so be sure to sign up and stay informed.
Enjoy the read—and see how your organization compares to how the American workforce values and feels about their engagement with professional, occupational and trade associations.
Sign up form to reserve the a copy of the Association Insights 2025 - Member Perspectives Benchmark Report