HZDG HZDG is a fully integrated creative agency specializing in branding, marketing, content, and digital.

HZ is a fully integrated creative agency specializing in branding, marketing, content, and digital. Known for employing a wide range of award-winning online and offline directives, their capabilities live at the intersection of design, storytelling and technology. Led by Founder and Chief Creative Officer Karen Zuckerman for more than three decades, HZ employs a staff of 175+ creatives, strategist

s and specialists working in the DC Metro, New York City, Baltimore, and LA.
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Marketing + PR: Alix Jurick, [email protected]
New Business: Lindsay Maarec, [email protected]
General: [email protected]

08/14/2018

Today HZ becomes something bigger. We are proud to announce that we are joining BCW, a WPP company. We're incredibly excited for the opportunities ahead and look forward to all that our now-official partnership will bring. Cohn & Wolfe Burson-Marsteller: https://bit.ly/2KTyuQp

Watching the Super Bowl for the ads? Play bingo with us during the big game:
02/03/2018

Watching the Super Bowl for the ads? Play bingo with us during the big game:

Advertising Bingo for the Big Game

The Super Bowl is the ad industry's ... well, Super Bowl. Catch up on what the biggest brands are doing to capitalize on...
01/31/2018

The Super Bowl is the ad industry's ... well, Super Bowl. Catch up on what the biggest brands are doing to capitalize on the moment:

Brands do Whatever it Takes to Make Their Super Bowl ads last

With organic reach taking its last breath, how should brands and publishers shift their approach to social?
01/23/2018

With organic reach taking its last breath, how should brands and publishers shift their approach to social?

"Don't get too comfortable" should be written into the job description of anyone who works in social media. Without question, social media is the fastest-evolving medium that agencies and brands have ever had to accommodate for, and at the break-neck speed at which things shift, change, and evolve, ...

A new year is the perfect time to challenge ourselves and strive to do even better. What's your ad resolution for 2018?
01/22/2018

A new year is the perfect time to challenge ourselves and strive to do even better. What's your ad resolution for 2018?

The Resolution: Choose more diverse photos. The Reason: It's past time for more diversity in ads, and it can start with the way we select stock photos. I myself tend to choose photos of younger characters, women with bright lipstick, and men with beards. I'd like to focus on diversity in ethnicity, ...

01/03/2018

2017 was filled with big ideas, great work, and lots of coffee. Here's to doing what we love and the clients that make it possible. Happy New Year from HZ, and cheers to 2018!

When forced to correct the record, To***co companies made these intentionally bad ads:
12/26/2017

When forced to correct the record, To***co companies made these intentionally bad ads:

Take a preview of 2018's marketing trends from the crystal ball at HZ HQ:
12/19/2017

Take a preview of 2018's marketing trends from the crystal ball at HZ HQ:

HZ Imagines Advertising in 2018

Where should VR go from here?
11/29/2017

Where should VR go from here?

The Unfulfilled Promise of VR

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10101 Molecular Drive, Suite 300
Rockville, MD
20850

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