08/14/2026
Not everyone is your customer. And that's okay.
Instead of asking who CAN buy from you, ask who you genuinely enjoy serving. Who values what you do? Who tells others about you? Who makes you excited to come to work?
If you could duplicate your ten favorite customers, what would they all have in common?
The clearer you get on this, the easier every marketing decision becomes. ๐พ We have an entire scorecard breaking down the six questions every business owner should ask themselves before they spend a dollar advertising to the wrong audience. Check out the link in our bio to get yours!