03/06/2026
Most businesses spend their marketing budget trying to reach everyone. The problem is, not everyone is a potential customer.
That’s where Geofencing and Device ID Lookback Targeting change the game.
Geofencing allows businesses to show ads to people who are physically near important locations like your storefront, a competitor, a local event, or a busy area where your ideal customers already spend time.
Device ID Lookback Targeting goes even further by reaching people who have already visited those locations in the past, sometimes up to a year ago. This means you can continue marketing to people who have already shown real-world interest in businesses like yours.
Why does this matter?
Because the best marketing doesn’t interrupt people, it reaches them when they are already in the market.
Instead of guessing who might be interested, these tools allow businesses to:
• Target real people based on real-world behavior
• Stay top-of-mind after someone visits a competitor or event
• Reach entire households connected to those devices
• Turn high-intent audiences into actual customers
In today’s digital landscape, precision matters more than reach. The businesses that win are the ones putting their message in front of the right people, not just more people.
If you're curious how location-based targeting could work for your business, I’d be happy to share a few ideas.
