08/11/2026
Is your business showing up in AI search?
Local search is starting to look different.
Instead of just searching “roofer near me”, people are now asking AI more specific questions like:
“Who are the best roofers near me with strong reviews and experience with metal roofs?”
AI can then help narrow down the options with businesses who are sending those same signals to LLM's.
So what can local businesses do?
Keep your Google Business Profile accurate and complete. Build service pages that clearly explain what you offer and where you offer it. Continue earning legitimate customer reviews. Make sure your business information is consistent across the web.
Traditional Local SEO still matters. The difference is that those same signals are becoming important for helping search engines and AI systems understand when your business is a relevant recommendation.