Mediavision2020

02/13/2025

60 Second Tip 😀 "Boost Your Recruitment with Geofencing"

Geofencing is a game-changer for recruitment by setting up virtual boundaries around key locations like universities, competitors and high-traffic areas

06/19/2024

The Duality of Geofencing: Realtime vs. Retargeting.
Learn more at bit.ly/3RAnxbD

05/31/2024

WHAT TO LOOK FOR IN A GEOFENCING COMPANY

1. Expertise

Creating and managing geofence campaigns requires expertise and daily optimization for the best results. Is geofencing a core competency of the company, or just one of many offerings? Where is the trading desk located? In other words, who is actually optimizing the campaign – does the geofence provider have an in-house team of analysts, or are they simply re-selling another provider? It’s also important to consider the strategy of the campaign. Are there digital strategists on hand to help clarify your expectations and build a campaign that will achieve your objectives?

2. Size and Shape of Geofence

How small can the geofence be? There are some “geofence” options that offer targeting of one kilometer, or about two-thirds of a mile. This is definitely not what you’re looking for from a geofence vendor! On the other hand, there are providers that can get as granular as a 25 foot radius. This hyper-targeting is what’s required to get down to the section-level of a large store, for example, or the foot-print of a single building.

There’s also the shape of the geofence itself to consider. The most common shape among geofence providers is a radius plotted around the desired target(s). This can be an effective tactic, but in certain applications a polygon shape can be more effective. If the target is in a metro area, for example, or next to a major thoroughfare – it may be desirable to closely trace the shape of the geofence area to avoid serving ad impressions to commuters.

3. Publisher reach

So you’ve found a geofence partner that has expertise in the space and can hyper-target your geofence area to fit your needs – now what? The final piece of criteria to consider is publisher reach. In other words, how many apps and mobile websites can your ad run on? This is a critical factor in geo-fence campaigns because of the inherently limited number of ad impressions available. Unlike a campaign that targets a city or zip code, geofence campaigns target a small area, which means fewer people, and fewer available ad impressions. Using a vendor with access to a large publisher network ensures that your ad has a better chance of serving, and penetrating, these audiences.

So there you have it – three criteria to help narrow your search for the perfect geofence company. At Mediavision2020, we’re passionate about geofencing – almost as passionate as we are in delivering great results for our clients! Interested in learning more? Reach out any time!

05/23/2024

1 minute read 😀"How geofencing marketing works"

The process begins by creating geofences around places that your customers frequently visit like stores, restaurants, stadiums workplaces, homes, zip codes or cities. Your ads serve inside these geofence zones appearing on mobile devices, desktops, tablets and TV’s. People see your ads while they ...

02/27/2024

How well do you know your customers? Our Geofence Marketing solutions give you geographical visibility of your customers (and your competitor's customers). This type of insight drives much higher ROI and is especially effective in competitor conquesting campaigns.

08/17/2023

New product launch! Introducing fetchmycoupon - the first digital coupon service with geofencing technology. Click the link to learn more: https://mediavision2020.com/coupon-geofencing/

06/14/2023

It’s go time!

06/12/2023

Mediavision2020 was honored to support our Veterans on this expedition. Co-founders Chuck and Robert drove their boats down to Hopedale, LA and captained two days of incredible sight-seeing & fishing with Guide Zachary Weinzetl in the marshes for a few of our Veteran Heroes. Thank you for the sacrifices you make so we can all enjoy these gifts.

05/23/2022

With the current unemployment rate at just 3.6%, it’s hard to find quality job candidates (Bureau of Labor Statistics)! Using our Geofencing + Lead Generation solution, we can send you the qualified candidates you need. Speak to a Digital Specialist today to learn more.

We understand the current challenges of reaching potential recruits and developing meaningful leads. Our nearly ten years of experience in delivering online leads to our clients has lead us to a proprietary process that involves an exact balance of Geofencing and Social Outreach. Our ability to reac...

04/29/2022

The NWA Home Show is this weekend! We appreciate all that the Northwest Arkansas Homebuilders Association has done for our community and we love supporting our local builders!

The event is being held at the NWA Convention Center in Springdale, AR (1420 S 48th St, Springdale, AR 72762)
Friday, April 29th, 10am-6pm
Saturday, April 30th, 10am-6pm
Sunday, May 1st, 10am-5pm

Go check it out if you are in town!

12/24/2021

Wishing you a Happy Holiday and a joyful New Year. Best wishes from your friends at Mediavision 2020 🎄⭐️