05/01/2026
A crisis plan is a roadmap. Roadmaps work best when the terrain around you is at least somewhat familiar. When it's not, it helps to have a compass. In the uncharted terrain of a crisis, values are your compass. My latest musings on putting values and culture to work for crisis decision-making, in Public Relations Society of America (PRSA)'s Strategies & Tactics.
Embedding values into everyday decision-making provides a critical framework for faster, more consistent responses — helping organizations act with clarity and credibility under pressure.
