DMD, an IQVIA business

01/26/2022

Cookieless, iOS updates, new data privacy legislation - which of these will lead to the extinction of healthcare digital marketing as we know it? In the landscape of regulatory and technology data privacy initiatives, having the right kind of consent will be key to effective, engaging HCP marketing.

Join us on February 1 to learn how Consent At Scale can futureproof your HCP marketing.

In today’s landscape of regulatory and technology data privacy initiatives, having the right kind of consent will be key, both today and down the road. Now is the moment for right message, right time, right healthcare professional (HCP), and right permissions. Consent at Scale is the solution to a...

12/31/2021

Get an inside look at how companies are using data to reshape business as usual. DMD’s David Reim discusses physician data, healthcare research, and “filter bubbles” with TrendMD CEO and co-founder, Paul Kudlow, MD:

Get an inside look at how healthcare companies are using data to reshape business as usual. This week, DMD’s David Reim talks to Paul Kudlow, MD, CEO at TrendMD.

12/29/2021

COVID-19 forced brands to rethink their audience engagement strategies on a per-channel basis, requiring approaches that need to become even more consistent and coordinated across planning, activation, and measurement. MedData Group, an IQVIA business, has partnered with MM&M to guide you through the ways medical marketers can reach across generational divides to maintain their stalwart audiences, while attracting the new kids on the block. Download the ebook today.

Produced in Partnership with MM&M The discipline, opportunities, and learned best practices around omnichannel marketing, particularly digital, surged in 2021 as a result of COVID-19, evolving privacy regulations and more sophisticated data, AdTech and MarTech. This moment has forced brands to again...

12/27/2021

How to get the most out of first-party data with email marketing campaigns by https://hubs.li/Q011bN9d0 via MarTech

Email marketing can help brands move away from third-party data.

12/24/2021

Wishing all of our friends a very merry holiday! Stay warm, stay safe.

12/22/2021

Emails today are filtered and quickly buried. In this challenging environment, it helps to be able to predict when the customer is most likely to check their email. Send time optimization (STO) can help. Read this report for an overview of Send Time Optimization (STO) and a data-driven analysis of how STO can increase open rates.

The quick takeaway? STO identifies the best day and time to reach an HCP by using an HCP’s own email engagement behavior, optimizing the performance of your email campaigns. Read this report for an overview of Send Time Optimization (STO) and an analysis of how STO can increase open rates.

12/20/2021

Driving marketing at scale: Moving from a decentralized to centralized model https://hubs.li/Q010TK5d0 via MarTech

The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.

12/17/2021

Recently, Johns Hopkins representatives Shannon Ciconte, Senior Director of Interactive Marketing, and Therese Lockemy, Director of Digital and Social Media--along with Edith Hodkinson, DMD’s Chief Digital Officer--showcased the health system’s marketing efforts over the last 18 months. The trio discussed various adaptations that were required due to COVID-19, a pilot campaign centered on a specific service line, and why JHM puts a concerted focus on building relationships with their HCPs.

Learn how Johns Hopkins Medicine (JHM) was able to optimize its physician marketing efforts, despite the disruption of the COVID-19 pandemic.

12/15/2021

In this DMD Pharma Innovator Series blog, Jane Portman, SVP, General Manager, Merkle Health, discusses new sales and marketing trends within the pharmaceutical industry—particularly a focus on an increasing “virtual” space in which sales reps are forced to operate.

Jane Portman, VP-Health Analytics, Merkle discusses new trends within pharma and the “new normal” requiring an increased focus on digital marketing strategies.

12/13/2021

Healthcare marketers: We’re all aware of the ever-growing proliferation of digital, personal, professional, and in-person networks we can tap into. But, there still remains a lot to learn. MedData Group, an IQVIA business, has partnered with MM&M to guide you through the ways medical marketers can reach across generational divides to maintain their stalwart audiences—while attracting the new kids on the block. Download the ebook today.

Produced in Partnership with MM&M The discipline, opportunities, and learned best practices around omnichannel marketing, particularly digital, surged in 2021 as a result of COVID-19, evolving privacy regulations and more sophisticated data, AdTech and MarTech. This moment has forced brands to again...

12/13/2021

The “Cookie Pop-Up” Is Not The Real Issue Of GDPR by ​​ https://hubs.li/Q010GZvL0 via AdExchanger

12/10/2021

Email marketing has become even more complex over the last few years. It's no longer "enough" to have a catchy subject line. Send time optimization (STO) can help. By understanding recipients’ email habits, marketing campaigns can deliver on the promise of “right healthcare professional, right time, right message.” Get the latest Lab Report to learn how STO can increase open rates.

The quick takeaway? STO identifies the best day and time to reach an HCP by using an HCP’s own email engagement behavior, optimizing the performance of your email campaigns. Read this report for an overview of Send Time Optimization (STO) and an analysis of how STO can increase open rates.