10/03/2026
Google quietly moved AI Performance Insights from a limited pilot to general availability inside Merchant Center this month, for eligible businesses in the US, Canada, Australia, India and New Zealand.
If you sell products through Google Shopping, this tool now gives you insight into how your products are being discovered in AI Mode, the Gemini app, and AI
Overviews, including which conversational phrases shoppers are actually using to find you.
It's mainly built for product sellers, but the bigger point applies to any business: Google itself now treats "how visible are you in AI search" as something worth measuring and reporting on directly.