Good Media Ideas

04/11/2025

Potential clients always want to know if we've had experience in their particular category. Check out our latest blog about why our expertise in the overall media landscape is more important than knowing a product inside and out.

Is product knowledge crucial for marketing success, or does media expertise take precedence? Discover why a balanced approach can drive better results.

03/17/2025

Be Better at B2B, Part 2

How to interpret digital data and make it useful in your marketing efforts.

03/11/2025

As part of our doing good mission statement, our team members Andrea and Paula wanted to start helping a cause they hold dear to their heart. On Friday, they completed their cat shelter training at Furkids Animal Rescue and Shelters! 🐱 🐶

Furkids helped them adopt their cat Sombra (picture attached) and since her passing in 2024, they wanted to start volunteering in her honor. Furkids runs the largest cage-free, no-kill shelter for rescued cats in the Southeast and a no-kill shelter for rescued dogs. Thank you Furkids Animal Rescue and Shelters for all the work you do. We're excited to support your efforts! 🐈 🐕‍🦺

02/18/2025

Be Better at B2B

Discover creative strategies for B2B marketing that blend traditional and digital media to capture and convert your target audience effectively.

08/01/2023

We tuned in to Cox Automotive's “Data-Driven Approach to Video Ad Creative: Driving a Successful Testing Program” webinar on Adweek recently and learned about the critical video ad process conducted by Autotrader and Kelley Blue Book prior to airing. Cox Automotive is a longtime client of Good Media Ideas and has a brilliant team of marketers. Here are some key takeaways from the webinar:

· For Cox Automotive, their advertising run not only represents their brands, but also represents their partners, which makes the research and creative process even more critical to carry out.

· Their consumer teams work with https://hubs.ly/Q01ZBTR90 to brainstorm ways in which new/existing data can be used to build awareness for younger generations (who may not have car buyer experience), while also maintaining the attention of consumers who are familiar with their services.

· Different levels of testing are conducted: storyboard testing, rough-cut testing, and final-cut testing.

· It is important to inform the consumer during a video ad, but don’t overbear them with information. One of the challenges is finding that perfect balance between informative and entertaining, but the Autotrader team achieved it with their Kenan Thompson “Finally, It’s Easy” campaign.

The speakers, Trent Thacker, Senior Director of Industry Intelligence for Cox Automotive, and Peter Daboll, Chief of Strategy & Insights for https://hubs.ly/Q01ZBTR90, gave an informative and engaging presentation that we encourage everyone to watch!

06/26/2023

McCulloch+Company is now Good Media Ideas. This rebrand reflects wider leadership and reinforces our commitment to creative thinking and peerless service. It also underlines our charge to blend the infinite possibilities of digital with the very best of traditional media.

05/30/2023

ChatGPT - Our New Replacement?

Media buying is constantly evolving. How will new artificial intelligence like ChatGPT affect our careers?

05/30/2023

Recruitment Campaigns Start with Good Media Ideas

The primary goal of any agency is the success of its clients! We had another good media idea to recruit for Cox Automotive Mobility Fleet Services.

04/05/2023

Outstanding Out-of-Home

The primary goal of any agency is the success of its clients and ParkMobile set new records within the first week of the campaign.