Liger

08/03/2026

Another great session with ProVisors back in the Liger Lair and we love to see it!

Ready to book yours? Make it happen: https://hubs.ly/Q04rHGY90 🧡🙌

07/31/2026

Would your audience recognize your brand with the logo removed?

Eric and Chad Tabary get into the difference between awareness (they know you exist) and traffic (they take action), and why confusing the two burns budget on the wrong problem.

07/29/2026

“In the absence of a good story, we make up our own. And that's not often the story that leaders want to be told.”

Neil Bedwell, Founding Partner at LOCAL, on why an untold story doesn't stay untold and what it costs when someone else fills the gap.

07/27/2026

If you’re searching for a marketing partner who can help amplify awareness and understanding, you’re already on the right track.

The average PEO tends to have a lot on their plate. That’s why Liger believes trust, transparency, and strategic alignment are non-negotiables in your relationship with a B2B marketing firm.

We also believe that your ideal marketing partner will want to grow with you, encouraging open and honest conversations about where your business is headed and a deeper connection that will highlight your unique position within the PEO industry.

Are you ready to make a meaningful difference in your PEO marketing? Contact our team today. https://ligermarketing.com/contact/

Contact us for expert B2B marketing solutions. Let’s discuss how we can help grow your business. Get in touch today!

07/23/2026

When every partner brings real depth to their piece of the puzzle, the whole thing clicks.

Sam Zises walks through how the Revenue Stack works in practice: strategy from Liger, data and reporting from Blu Mountain, technology development from LRND.

Each firm a specialist and a strategic hub keeping it all connected to move your business forward.

07/22/2026

When brand architecture is unclear, teams fill gaps with their own assumptions, creating friction, delays, and lost revenue velocity.

Give your team one shared direction. Navigate your merger with ease: https://hubs.ly/Q04qjTTL0.

Brand architecture is one of the most emotionally charged (and strategically important) decisions in any merger. Without a structure...

07/20/2026

The Liger Lair has a new address and Eric Holtzclaw is pulling back the curtain on the move. 🧡

Our new space is 3,200 square feet of strategy sessions, off-sites, content production, a disco ball, and even a conference room named Tater. 😉

Check out Eric's latest edition of Digitally Inclined for the behind-the-scenes story and mark your calendar for our Open House on August 19. Want to book a session early? Drop us a DM. https://hubs.ly/Q04q1Rbk0

We call our office “the Lair.” It’s the perfect name for a space that feels less like an office and more like the perfect place to host a Napoleon Dynamite-style prom.

07/17/2026

The team that got the company to the transaction is rarely the team that can scale it post-close. Most PE-backed platforms find out too late that culture is the key to growth and momentum after a merger.

David Armendariz, Founding Partner at Relate Search, on what hiring for cultural transformation actually requires and why industry knowledge alone is not enough.

07/16/2026

National AI Day feels like a good time to ask: how would AI describe your brand right now, in one or two sentences?

Buyers are forming opinions about your brand before they ever contact you. By the time they reach out, if they reach out, the shortlist is already set. That decision was shaped by AI summaries you didn't write, pulled from sources you may not have reviewed in years.

The good news? You have more control over it than you think. Liger's AI Visibility Snapshot shows you exactly how AI is interpreting your brand today, where you're strong, where you're losing ground, and what to fix first. https://hubs.ly/Q04pMqCf0

When your customers look for you, can they find you? AI search is changing, well, everything. Liger’s AI Visibility Snapshot™ is a custom report designed to take a closer look at how your brand appears in AI summaries. It also includes tactical next steps to improve visibility fast, connecting y...

07/13/2026

If your website says "we help companies," Eric Holtzclaw has notes. ✍️

This edition of Digitally Inclined makes the case that "help" is the weakest word in B2B marketing and gives you the verbs to replace it with. 💪

Read it, then go audit your homepage. ⚙️ https://hubs.ly/Q04pkD_30

You read that right. Help.