We are here to help you meet your business objectives and solve problems. But more than that, we want to shake up the industry and help establish the standard for getting the most from your billboard marketing. The Digital Advantage
The idea of communicating in large pictures and minimal words is as old as cave drawings and hieroglyphics. While communication has significantly evolved since then,
the more things change the more they stay the same. Billboards are not only still relevant – they are having a relevance revolution. Today, there are more than 400,000 billboards* lining our roads, highways, bridges and byways. In a sea of competing marketing messages, they serve as the only form of communication consumers will definitely see on any given day. It’s true. Geopath data confirms that the average American spends 11 hours out of their home daily, including two hours in the car. That’s more than they spend watching television, reading newspapers and magazines, listening to the radio, or, even online – the only media consumption trend that is rising. And you can’t forget smart phones and tablets, which are taking consumers’ attention away from traditional media, especially when it comes to consuming advertising in those mediums. This is Good News for Billboards
While consumers are more empowered to choose the media they consume, they have little choice when it comes to using the roads to get to and from work and social obligations. They simply must see billboards, and depending on traffic density and patterns, they will spend substantial amounts of time looking at them. These captive eyeballs create an exciting opportunity for marketers looking to stand out from their competition by providing their customers with relevant information and messaging. Headquarters located in:
Roswell, Georgia
Billboard presence in:
Alabama, Florida, Georgia, Illinois, Iowa, Kansas, Missouri, Nebraska, Oklahoma, West Virginia, & Wisconsin
