08/11/2026
📰 What happens to trusted journalism when the newspaper disappears, but the newsroom doesn’t?
The Atlanta Journal-Constitution’s move from print to digital-only is more than a change in format. It reflects a much larger shift in how audiences consume news, how local journalism competes for attention and why credibility matters more than ever in an era of AI-generated content, misinformation and endless digital voices.
For businesses and PR professionals, it also raises an important question: Does earning coverage from an established news organization still carry the same weight when there’s no longer a paper to hold in your hands?
MMC's Account Manager, Claire Horn, took a closer look at the AJC’s digital transformation and what it could tell us about the future of journalism, media relations and public trust.
🔗 Read the full blog: https://michaelmackenzie.com/what-will-happen-to-the-news-what-the-atlanta-journal-constitutions-digital-shift-says-about-the-future-of-journalism/
The way we consume news has changed dramatically over the past decade. Audiences expect information instantly, often through social media platforms, podcasts, newsletters, videos and increasingly, AI-powered search engines and tools. At the same time, local news organizations face declining print re...