AdWords Assistants

09/19/2015

According to research from eTail, retailers’ top marketing technology priorities emphasized email and personalization. Specifically, increasing the amount of personalization in email topped marketing tech wish lists for 20% of US retailers—more than any other option.

Retailers have a long list of priorities for new marketing technology tools, but a few concerns show up high on the list—repeatedly. Increasing levels of personalization and improving email communications are of major concern.

09/19/2015

Email is a tried and true digital marketing tactic—so true that respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other types of digital advertising combined.

09/19/2015

The ability to call a business is often critical in helping potential customers complete a purchase. In fact, 61% of mobile searchers say it's extremely important to be able to call a business during the purchase phase of the shopping process.1 Measuring these phone calls to your business is essential for understanding the full value of Google search ads and making informed decisions for acquiring new customers. That’s why we’re excited to announce the launch of Google forwarding numbers in Canada.

09/19/2015

In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your Display campaigns. Today, we introduced another important enhancement to AdWords - TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. Now we are adding three new reporting columns to make it easier to report across all of these campaign types.

09/19/2015

You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can’t take advantage of AdWords bulk tools for your video campaigns? Well, good news, friends: those days are now over. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.

With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types. Plus, you can take advantage of powerful bulk management tools to save time and effort when working on multiple TrueView campaigns. And now that all campaign types share the same structure, we can bring you new features for video, faster than ever before.

09/08/2015

By 2017, Facebook is now on track to rake in roughly $12.14 billion in U.S. digital ad revenues, according to a newly revised forecast from eMarketer.

While the researcher expects Google to remain the leader in mobile through 2017, Facebook’s share is growing at a higher rate, and the gap is expected to narrow slightly over the next several years.

Facebook will narrow the divide in overall digital spending, growing its market share from 13.2% in 2015 to 16.1% in 2017, eMarketer expects.

“As it continues to leverage its unique targeting capabilities, we expect Facebook to increase its share of ad budgets from brands, direct response advertisers and small businesses," eMarketer analyst Martín Utreras explains in a new report.

By contrast, Google's share of the total digital ad market in the U.S. will shrink from 40.1% to 35.4% during the same period.
This year, mobile should account for 77% of Facebook's digital ad revenue, and grow to 85% by 2017.

Along with the obvious boost from more video, eMarketer expects ad revenues generated by Instagram to drive Facebook’s ad growth.

"In the coming quarters, we expect Instagram and video ads monetization to keep increasing Facebook's share of the display ad market," according to Utreras.

This year, Instagram is expected to earn $570 million in ad revenues, or more than 10% of Facebook's total mobile ad revenues, according to eMarketer. By 2017, Instagram's ad revenues will grow over four times in size to reach $2.39 billion -- or 28% of the company's total mobile ad revenues.

More broadly, Facebook is expected to generate $7.66 billion in display ad revenue in 2015 -- growing nearly 44.9% over last year.

Google properties should take in $4.11 billion in display advertising this year -- 19% higher than in 2014. Display only accounts for 17.6% of its total ad revenues for the search giant.

12/25/2014

Merry Christmas Everyone!

11/21/2014

Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your products are shown to shoppers. To help identify issues with your product data, we're excited to introduce the Diagnostics tab in Google Merchant Center.

11/21/2014

Want to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so you can start answering those burning questions, and today, we’re excited to announce a handful of additions that’ll help you find new ways to optimize your Shopping campaigns and engage shoppers on all devices.

08/19/2014

College students and their parents are power spenders, with an average of $916 spent on back-to-school alone, a 10 percent increase over 2013.

Connecting with this market via PPC in search and display will become more crucial than ever, as their purchase and browsing behavior becomes more divergent from other consumers with heavy use of mobile and social media.

With the start of a new school year fast-approaching, it's time for business to tap into the lucrative college market with PPC search marketing tactics.

08/19/2014

Google announces new API feature: Ad Customizers. Next level in programmatic ads creation and modification compare to Ad Params. Can't wait to test it out!

https://developers.google.com/adwords/api/docs/guides/ad-customizers

Ad customizers are a feed-based solution to inject dynamic information into your ads. You can set up a feed with targeting options for specific campaigns, ad groups, and/or keywords, and then set up ads to reference the information in those feeds so that the values there are shown at serve time. Thi…

08/19/2014

Settling the (Quality) Score - http://goo.gl/fO7j4X

A great white paper about using Quality Score to inform optimisation processes. Read and enjoy.