07/11/2021
Email Marketing isn't dead.
It's one of the most underrated marketing methods but many businesses just lump in with tactics like social media.
Your email marketing strategy should stand out as a key part of your overall marketing strategy and deserves its own!
Here are some quick email marketing wins:
🔸 Try conversational email marketing
🔸 Make your CTA clear and obvious
🔸 Put the value upfront (don't make subscribers dig for it)
🔸 Test, test, and test your subject lines
🔸 Pay attention to data but don't live and die by it - customer sentiment and feedback matters
🔸 Don't bury contact options
🔸 Write for humans (your customers aren't robots)
🔸 Personalize every single email (no more of this "hi there!")
🔸 Send emails from a REAL member of your team
🔸 Stop making emails about your brand, make them about your customer
🔸 Be smart about the use of emojis
Email can drive serious results if you're conscientious about how you use it