The Gefvert Company

The Gefvert Company "The Gefvert Company delivers immersive creative concepts, state-of-the-art websites, and the integr

07/11/2021

Email Marketing isn't dead.

It's one of the most underrated marketing methods but many businesses just lump in with tactics like social media.

Your email marketing strategy should stand out as a key part of your overall marketing strategy and deserves its own!

Here are some quick email marketing wins:

🔸 Try conversational email marketing
🔸 Make your CTA clear and obvious
🔸 Put the value upfront (don't make subscribers dig for it)
🔸 Test, test, and test your subject lines
🔸 Pay attention to data but don't live and die by it - customer sentiment and feedback matters
🔸 Don't bury contact options
🔸 Write for humans (your customers aren't robots)
🔸 Personalize every single email (no more of this "hi there!")
🔸 Send emails from a REAL member of your team
🔸 Stop making emails about your brand, make them about your customer
🔸 Be smart about the use of emojis

Email can drive serious results if you're conscientious about how you use it

07/11/2021

Gated content doesn't serve your audiences, but gating sales enablement materials is even worse.

07/11/2021

PSA: your product is not your value proposition.

This is:

Potential.

Notice how brands like Nike rarely talk about their products and instead talk about what's possible when using their products?

Yeah, they're not selling a product...they're selling potential

And they do it through copywriting and content marketing

When your copy shows customers what can be achieved with your product, you solve a pain point instead of giving a sales pitch.

The next time you write copy for an ad or product page, ask yourself: does it show there's potential to solve a problem?

If the answer is no, go back to the drawing board—again and again—until it does.

07/11/2021

Every time you create a piece of content, are you thinking about the impact it has for you, or for your end-user?

Make it simple, but significant.

Address

316 Country Ridge Drive
Royersford, PA
19468

Telephone

+1 610-209-8599

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