McClatchy Advertising

12/31/2025

Health & wellness consumers are more discerning than ever — and where your message appears matters just as much as what it says.

That’s why more gyms, wellness studios, and health brands are shifting their spend toward trusted local news environments. With McClatchy’s network of 30+ newsrooms, your campaigns show up where readers already expect accuracy, reliability, and real health insight.

In a landscape where social targeting is tightening and costs are climbing, local news offers something different: built-in trust and measurable results.

Explore why local news is becoming a smarter path for wellness advertisers.

Struggling with paid social? Discover how local news advertising offers better ROI, targeting, and trust for health and wellness brands.

12/30/2025

When consumers are searching for “New Year, New You” solutions, your brand needs to show up where they already trust the information.

These spas partnered with McClatchy to dominate search, drive thousands of engagements, and increase Q1 bookings by 20%.

Get the full breakdown in our case study.
https://hubs.la/Q03X_SJv0

12/30/2025

The marketing landscape is shifting fast — but your planning process doesn’t have to feel chaotic.

Our 2026 Template Pack simplifies strategy, helping you focus on what matters most: measurable growth and genuine trust.

Get your playbook for the new year — free from McClatchy.

https://hubs.la/Q03X_J5V0

12/29/2025

What does smart wellness marketing look like in Q1?

Our latest playbook features real examples — from med spas to fitness studios — that boosted bookings, calls, and revenue using McClatchy campaigns.

See how local media + precise targeting translate directly into ROI.

Explore the full playbook.
https://hubs.la/Q03X_RYM0

12/28/2025

Stricter ad policies. Limited targeting. Rising CPMs.

Health & wellness marketers are feeling the squeeze on social.

Local news provides a stronger, more stable alternative.

McClatchy’s first-party data lets you reach readers based on real interests — from fitness and nutrition to health updates — all in a privacy-friendly, brand-safe space. And when those campaigns combine search, display, and email, the results speak for themselves: higher-quality leads, better ROAS, and clearer attribution.

If “New Year, New Reach” is your goal for 2025, here’s why local news should be part of your strategy:

Struggling with paid social? Discover how local news advertising offers better ROI, targeting, and trust for health and wellness brands.

12/27/2025

January is the single most important month for wellness marketing, and the brands that plan ahead see the biggest lift in memberships, bookings, and engagement.

Inside our Winning January Playbook, you’ll find five proven strategies to reach motivated consumers across trusted local platforms.

Ready to maximize the “New Year, New You” season?

Get the guide.
https://hubs.la/Q03X_MDK0

12/26/2025

Every great campaign starts with a plan — and every great plan starts with the right tools.

That’s why we created McClatchy’s 2026 Marketing Template Pack.

Designed by strategists.
Built for marketers.
Ready for you.

See what’s inside and start planning your best year yet.

https://hubs.la/Q03X_GWf0

12/23/2025

Filling classes shouldn’t depend on unpredictable algorithms.

As gyms and wellness brands gear up for January’s rush, the most effective growth doesn’t come from boosting another social post—it comes from meeting consumers where their intent is strongest.

Our latest blog breaks down how local-first marketing channels like SEM, targeted email, and sponsored content consistently outperform paid social when it comes to driving real bookings.

If you’re ready to reach the people already searching for “yoga class near me,” this is where to start.

👉 Read the full blog: How to Fill Fitness Classes Without Paid Social

Tired of poor results from social media? Learn how to fill your fitness classes using SEM, email, and local media for better ROI and community trust.

12/23/2025

Still building your 2026 marketing plan?

We’ve got you covered.

Our new Marketing Template Pack makes it easy to turn big ideas into actionable goals — complete with worksheets, planners, and checklists built for today’s marketing landscape.

Your 2026 marketing starts here → https://hubs.la/Q03X_FGd0

12/22/2025

2026 is around the corner — is your marketing plan ready?

McClatchy’s updated Marketing Template Pack gives you everything you need to map goals, allocate budgets, and track results that matter.

Plan 2026 like a pro.

Download the free pack and start building your roadmap today.

https://hubs.la/Q03X_tld0

12/20/2025

The New Year rush isn’t just busy — it’s a massive opportunity. With nearly half of adults making health resolutions, your January marketing matters more than ever.

Learn how leading wellness brands use McClatchy’s local reach and data-driven targeting to convert resolution-makers into loyal members.

Get the playbook and position your brand for a strong Q1.
https://hubs.la/Q03X_Lpm0

12/19/2025

If your 2026 goal is stronger ROI, clearer targeting, and more predictable campaign performance, you’ll want to see how other wellness brands are doing it.

Our Winning January Playbook breaks down the campaigns that delivered measurable Q1 growth — and how you can replicate their success.

Download the playbook and see what’s possible.
https://hubs.la/Q03X_M7b0