Kellie DeMarco Communications

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Led by 3x Emmy Award–winning news anchor Kellie DeMarco, we help organizations & leaders strengthen executive presence, improve communication, and elevate their visibility through corporate training, coaching, media & video strategy.

This was me seven years ago, in the newsroom, with my 5-year old on my lap. She used to come see me at work on nights li...
08/14/2026

This was me seven years ago, in the newsroom, with my 5-year old on my lap.

She used to come see me at work on nights like this, so excited every time. She didn’t understand the TV part of it, she just loved my dresses and watching me get made up before the show. To her, it was simply time with mom, wherever that happened to be.

But I remember what I was feeling behind that smile. I knew she was heading into kindergarten the following year, which meant she’d be getting out of school at 3pm, the exact time I was walking into the newsroom for the rest of the night. I did the math over and over. When would I see her? Who would help with homework, or pick her up from school, or just be there for the little moments that add up to a childhood?

That question sat with me for months. It became one of the biggest reasons I eventually left TV news after nearly 20 years on camera.

People don’t always understand the commitment this career asks of you. Long blocks of time off are rare. You’re often on when everyone else is home. You make real sacrifices to do this work, and I don’t regret a single year of my career. I have so many memories I wouldn’t trade.

But I look back at this photo now and feel something close to relief. I made the right call. You get one shot with your kids. I wasn’t willing to spend it stuck in a newsroom with zero flexibility, missing the small, ordinary moments that actually mattered to her.

To every working mom trying to figure out her own version of this: show her what you do. Let her be proud of you. And when the math stops working, trust yourself enough to change it.❤️

XO, Kellie

AI can write your caption but It can’t replicate what happens when you speak from something you actually believe.I joine...
08/13/2026

AI can write your caption but It can’t replicate what happens when you speak from something you actually believe.

I joined TruLata’s Virtual Scale Summit today for a candid conversation about business growth, communication and what it takes to stand out in an AI-driven world.

My answer surprised no one who’s watched me do this for 20 years: the human being behind the message.

After interviewing people on live television, I learned something audiences never miss. They can feel the difference between someone reciting polished language, and someone speaking from what they genuinely know and believe. This is true whether you’re delivering a presentation, appearing on camera, sitting in a meeting or explaining what your business does.

As I always say, CLARITY earns attention, AUTHENTICITY creates connection, and TRUST moves people to act. AI cannot replace that.

Thank you to Tiffany, Trace and the TruLata team for such a thoughtful conversation.

What do you see happening with AI in the next few
years?

08/05/2026

Nobody feels confident before a big moment. Not the CEO walking into the board presentation, not the executive about to pitch the biggest deal of her career, and certainly not the 22 year old reporter who just heard standby in her earpiece for the very first time. The feeling does not come first, the decision does.

You decide to go anyway, and somewhere in the middle of going, confidence shows up.💥

That is the shift I teach every woman I work with, and it is the one that changes everything. You got this!

08/03/2026

Most people spend all their energy before a big moment trying to get everything perfect, the right words, the right answers, the right way, and that’s exactly what gets in the way.

After 20 years of live television and years of coaching executives and leaders, the single most common thing I see hold people back before a high-stakes moment has nothing to do with preparation. It’s the pressure they put on themselves to “perform” instead of connect.

The people who show up best are never the most polished ones in the room, they’re the ones who stopped thinking about how they sound and started actually talking to the person in front of them.

Before your next big moment, whether it’s a presentation, an interview, a difficult conversation, or anything that makes your heart race, ask yourself this: “Am I trying to impress them or am I trying to connect with them?” That one shift changes everything.

Comment WIN below and I’ll send you my free Communicate to Win guide to help you prepare for your next big moment! 🏆

07/31/2026

Most people spend all their energy before a big moment trying to get everything perfect, the right words, the right answers, the right way to come across, and that’s exactly what gets in the way.

After 20 years of live television and years of coaching executives and leaders, the single most common thing I see hold people back before a high stakes moment has nothing to do with preparation… it’s the pressure they put on themselves to perform instead of connect.

The people who show up best are never the most polished ones in the room, they’re the ones who stopped thinking about how they sound and started actually talking to the person in front of them.

Before your next big moment, whether it’s a presentation, an interview, a difficult conversation, or anything that makes your heart race, ask yourself this: Am I trying to impress them or am I trying to connect with them?

That one shift changes everything.💥

DM me the word WIN and I’ll send you my free Communicate to Win guide to help you prepare for your next big moment.

10 years ago, KCRA sent me to Philadelphia to cover the Democratic National Convention.Here’s what that actually looked ...
07/29/2026

10 years ago, KCRA sent me to Philadelphia to cover the Democratic National Convention.
Here’s what that actually looked like behind the scenes.

It was just me and my photographer. No field producer, no makeup artist, no one handing us a schedule or telling us where to go. 16 hour days, racing around the convention floor trying to get interviews that national networks had entire teams chasing, putting the stories together, getting them edited, and making it back to our booth in time for every live shot looking camera ready.

We did not take no for an answer. I bum rushed Governor Jerry Brown coming out of a national news interview and got him on camera. I sat with former Governor Gray Davis, and California Attorney General Kamala Harris, who would go on to win her Senate seat that November.

I also got to sit on the NBC Nightly News set with Lester Holt and speak with Chuck Todd from “Meet the Press”. We got interviews from most of the California Delegation & anyone with ties to California. There was barely a moment to breathe…

2016 was a historic convention. Hillary Clinton became the first woman ever nominated for president after a hard fought primary against Bernie Sanders. She would go on to face Donald Trump that Fall.

Looking back, I am honestly amazed at what we pulled off with just the two of us. Local news teaches you to figure it out, move fast, and make it look like you had a full team behind you even when you absolutely did not. I absolutely loved every minute of this assignment!

That resourcefulness is something I use every single day running my own business, and it is one of the things I admire most in the women I coach who are quietly doing far more than anyone around them realizes.

What is a moment in your career where you pulled off something bigger than anyone knew?

A picture says a thousand words. I was up 3 times last night letting out our new golden retriever puppy, and by this aft...
07/29/2026

A picture says a thousand words. I was up 3 times last night letting out our new golden retriever puppy, and by this afternoon I was completely done. We ventured upstairs to play in my daughter’s room and before I knew it, Teddy and I were both out cold on the floor.

Piper quietly slipped out, got herself some snacks, kept herself busy, and came back to check on us. She found us like this and took the photo without making a sound.

I always say she’s 12 going on 16, but moments like this one make me think she’s much older than that. Those motherly instincts kicked in and she just knew not to wake Mom!

Teddy is getting more comfortable with us by the hour, which apparently means more snuggles and more naps for everyone. I’m not complaining!

This puppy newborn stage is no joke. If you have been here before, drop your best advice in the comments. We need all the help we can get! 🐶💙

Friends, meet Teddy!! 💙 Our 9 week old golden retriever and the newest member of our family.The moment we saw him we kne...
07/27/2026

Friends, meet Teddy!! 💙 Our 9 week old golden retriever and the newest member of our family.

The moment we saw him we knew. He was the only boy in a litter of eight, born to Wanda and Hank, and somehow he’s already stolen our hearts.

There is something about a puppy that just makes everything feel a little lighter, and after the year our family has had, Teddy feels like the bright spot we didn’t know we needed.

Welcome home sweet boy. We are so glad you’re ours.

Follow along because you’re about to get some serious puppy content to brighten your days! ☀️

I almost didn’t share this publicly. I was afraid you’d worry about me, afraid it would affect my business, afraid of wh...
07/24/2026

I almost didn’t share this publicly. I was afraid you’d worry about me, afraid it would affect my business, afraid of what it meant, that someone who coaches others on showing up with confidence had completely shut down.

But I shared it anyway, and what happened next surprised me more than the panic attack itself.

So many of you reached out and said the same thing: I’ve been there. It happened to me. I never told anyone.

6 weeks out, here’s what I know now know: a panic attack isn’t a breakdown. It’s your body finally saying out loud what you’ve been quietly carrying for too long, and mine had been keeping score for a while.

A years-long legal battle finally resolved. A relationship that was costing me my peace, addressed. A business I was building with everything I had, a daughter I was showing up for fully, a home I was managing- and somewhere in all of it, I had put myself last. My nervous system didn’t fail me, it finally told the truth.

So, if you’re in the thick of too much right now, I see you. Here’s the one thing I’d tell you: make a list of everything you’re holding. Not your to-do list, your carry list. The things that live in the back of your mind every day even when you’re not actively thinking about them. Count them. Because I promise you, you’re carrying more than you realize, and your body knows it even when your brain has gotten very good at pretending otherwise.

I’m doing well, and learning the lessons from this. If this is you too, you’re not alone, and you don’t have to wait until your body makes you stop.

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Sacramento, CA
95816

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