10/02/2026
This one stretched a different muscle than I’m used to.
I built Molly Godfrey’s brand a while back, so when she asked me to design her first-ever summit, I knew going in that the visuals were only half of it. The real test was whether someone could walk into that room at FABRIK and feel instantly like she was in the right place, before reading a single word.
That’s the part of branding I care about most. Not the polish. The recognition.
What’s the first thing someone touches when they encounter your brand? Send me a message. I’d love to hear it. 🤍