Blue Kurrent

Blue Kurrent Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Blue Kurrent, Internet Marketing Service, Sacramento, CA.

We take pride in helping clients establish a reputation that attracts patients looking for the best in aesthetics
12/20/2023

We take pride in helping clients establish a reputation that attracts patients looking for the best in aesthetics

This is a recent campaign we’ve been working on - practically an 11x return on investment. Although it’s nice to share b...
12/06/2023

This is a recent campaign we’ve been working on - practically an 11x return on investment.

Although it’s nice to share big wins like this, it’s important to note the amount of work that went into producing and identifying the creatives (videos in this case) that produced these results. It’s one thing to generate leads and another to produce leads that turn into actual appointments, new patients and closed revenue.

A recent study in Medicina showcased the effectiveness of a dual-wavelength laser in addressing atrophic acne scars. The...
12/05/2023

A recent study in Medicina showcased the effectiveness of a dual-wavelength laser in addressing atrophic acne scars. The study dives into the treatment intricacies of this advanced technology, exploring its impact on scar healing and skin texture improvement.

The research, conducted with a group of healthy volunteers, emphasizes the challenges of treating atrophic and the rising role of laser therapies in scar management. The laser, employing both ablative and non-ablative effects, proved beneficial in achieving visible improvements.

Patients involved in the study underwent 2-4 treatment sessions, spaced 45-90 days apart. The evaluation criteria included assessing edema and erythema on a 4-point scale before and after treatment. Patients reported mild adverse effects within the first 24 hours.

The studies preliminary data indicates a significant reduction in atrophic acne scarring and an enhanced skin healing process, attributed in part to the use of fibrin plugs during treatment. The study authors acknowledge limitations such as small sample size and a short follow up duration.

This dual-wavelength laser technique shows promise and potential shift towards more effective treatments with reduced downtime.

Don’t sacrifice long term brand equity for short term gains.
11/24/2023

Don’t sacrifice long term brand equity for short term gains.

I wanted to share a few thoughts around the ad strategies we’ve been leveraging lately. 1) Don’t make it obvious your ad...
11/22/2023

I wanted to share a few thoughts around the ad strategies we’ve been leveraging lately.

1) Don’t make it obvious your ad is an ad. Try to make your it blend in with whatever social platform you’re using whether it’s Facebook, Instagram or TikTok. UGC is perfect for this.

2) You can attract new patients without discounting your treatments. Anyone can get leads by offering huge discounts but you have to ask yourself if that’s is the brand you want to build long term?Strategize how you can add value to your audience within your ad and ensure you’re taking the entire buyers journey into account by communicating trust, expertise and confidence to the end consumer.

3) Test as many creatives as possible. The more you test within the campaign the better chance you have at finding the creative that’s going to give you the best ROI.

Private equity’s growing interest in medical spas is reshaping the aesthetic dermatology landscape. With more habitual c...
11/22/2023

Private equity’s growing interest in medical spas is reshaping the aesthetic dermatology landscape. With more habitual consumer spending on popular treatments, investors are fueling the industry’s maturation.

Most private equity firms are rolling up existing clinics under one management company, using the classic buy-and-build strategy to create efficiencies of scale.

AirSculpt is a minimally invasive fat removal procedure. It’s similar to liposuction, except it uses no needle or scalpe...
11/21/2023

AirSculpt is a minimally invasive fat removal procedure. It’s similar to liposuction, except it uses no needle or scalpel. The fat is removed cell by cell from a small opening, targeting the following areas; Abdomen, hips, neck, arms, thighs, etc. AirSculpt can also redistribute fat to other areas if desired.

Recovery is typically faster than liposuction. Side effects include bruising, swelling, numbness, itchiness, and skin irritation. Cost varies by location and provider, ranging from $5,000 to $24,000, depending on treated areas.

Influencers are no longer just creators who have 100k+ followers. As short-form content continues to become popular we’r...
11/15/2023

Influencers are no longer just creators who have 100k+ followers. As short-form content continues to become popular we’re seeing the rise in effectiveness for micro influencers…basically people who create great content but haven’t had the opportunity to grow their following to a huge number. These are the exact types of influencers that are perfect to work with at an aesthetic based practice - they help you create amazing content, they’re more authentic/trustworthy and it’s more cost effective than collaborating with macro influencers.

This decision follows a successful study in June 2023, involving 150 adults with moderate to severe infraorbital hollows...
10/18/2023

This decision follows a successful study in June 2023, involving 150 adults with moderate to severe infraorbital hollows. Results at the end of week 8 showed an estimated average responder rate of 80.6% for the treatment group, compared to 1.9% for the control group. The treatment was well tolerated, with injection site swelling as the most common treatment-related adverse event (6.3% of subjects). This expands the usage of Belotero Balance (+) beyond correcting facial wrinkles and folds to now address under-eye volume loss.

Patrick Urban, Merz Aesthetics North American President, expressed excitement about this development and the innovative possibilities it offers to healthcare professionals and consumers.

Marketing has the ability to shape the trajectory of your business growth with three common levels 👇👉 Mediocre marketing...
10/18/2023

Marketing has the ability to shape the trajectory of your business growth with three common levels 👇

👉 Mediocre marketing gets you some leads but they often fizzle out. These are fleeting connections that might not go the distance.

👉 Good marketing starts to build something substantial and is the groundwork for a consistent stream of opportunities. You’re creating a pipeline, nurturing relationships, and seeing consistent results.

👉 Great marketing is the game changer we all want. It transforms the way people think and act towards your business. It resonates deep with your audience and leaves a lasting impact.

💡Often times this can be accomplished through storytelling and shifting our perspective from selling to inspiring and building a loyal community.

Nothing makes us happier—We’re not successful unless we do everything in our power to help grow your business because we...
09/07/2023

Nothing makes us happier—We’re not successful unless we do everything in our power to help grow your business because we only win when you do.

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Sacramento, CA
95819

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+19163674009

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