06/25/2026
A question for association and nonprofit leaders:
When did you last ask your members what they actually value most about membership?
Not at the annual survey. Not in the renewal form.
Just — a genuine, direct conversation or quick poll about what's working and what's not.
The organizations that improve fastest aren't necessarily the ones with the best programs. They're the ones who listen most consistently.
What was the last thing your members told you that surprised you?