The Loyals Design Co.

The Loyals Design Co. Sacramento, CA based design studio. Branding, illustration and UI/UX. Selling tees and prints. Opera

A couple logos I did for MaxPreps will be in book 13! We out here 🙌
01/21/2022

A couple logos I did for MaxPreps will be in book 13! We out here 🙌

Hellloooo! New case study today and it’s a fun one 😁 I had the pleasure of working with Evolution Flow Yoga in creating ...
09/15/2021

Hellloooo! New case study today and it’s a fun one 😁 I had the pleasure of working with Evolution Flow Yoga in creating a new brand from the ground up. They are a group of yoga instructors based in Folsom, CA with a focus on providing online classes and videos. I used lunar cycles throughout the brand to illustrate the idea of transformation and evolution. I loved bringing in those circular elements to the rest of the brand showing the system doesn’t just stop at the logo. Swipe to check them deets. Thanks! 🧘‍♀️🧘🧘‍♂️ .

Excited to share a project I had the pleasure of working on for the team! I don’t share much process normally, but thou...
08/31/2021

Excited to share a project I had the pleasure of working on for the team! I don’t share much process normally, but thought I would show a small glimpse of what 75% of my job usually is when working in product design. I spend most my time doing research + competitive analysis, making sloppy user flow sketches and taking those into wireframes. Lucky for me, I do have some dope UI to show of what those wireframes translated to. Thanks for making me look good 😎 😎 🔥🔥

Here’s the winner - pitch 3/3 for my buds at which struck a balance between the first two variations. It pulls in the i...
08/26/2021

Here’s the winner - pitch 3/3 for my buds at which struck a balance between the first two variations. It pulls in the illustrative fun from the first, and the high contrast palette from the second. Overall, amazing project to work on with a great team. Which variation was your favorite?

Here’s variation 2/3 of the identity and website. This variation went for a more serious tone than the previous; howeve...
08/19/2021

Here’s variation 2/3 of the identity and website. This variation went for a more serious tone than the previous; however I still snuck in some illustrated monsters here and there 😈

CASE STUDY TIME! First up is which is an email marketing agency that is bringing the heat with great strategies and pre...
08/18/2021

CASE STUDY TIME! First up is which is an email marketing agency that is bringing the heat with great strategies and premium designs, quickly becoming a leader in the space. This is one of my all-time favorite brands to work on to date, so I’ll be posting all 3 pitches that I gave to them. The first variation here focuses on using the monster theme to create their own world in which visitors to their site would be able to immerse themselves in and explore as they learned about their work, culture and services. Stay tuned for the other two variations 🤙

Fun little flash sheet done for the awesome people at who are a very rare breed of selfless, amazing human beings. 😎
08/18/2021

Fun little flash sheet done for the awesome people at
who are a very rare breed of selfless, amazing human beings. 😎

Gramps 👴
08/17/2021

Gramps 👴

It’s been a while since I’ve posted anything up here, so quick update… I’m now a full time freelancer! I really enjoyed ...
08/04/2021

It’s been a while since I’ve posted anything up here, so quick update… I’m now a full time freelancer! I really enjoyed my role at CBS Sports/MaxPreps, but am ready for the next chapter in my design career. Excited to get back to my roots of working with different brands and startups.
To begin, here is something fun I got to do for a local wrestling club. 🤼 Hopefully I’ll not sit on all my designs and actually post stuff.. but probably not 🙃

Golfing Icon for CBS Sports 🏌️
02/10/2021

Golfing Icon for CBS Sports 🏌️

Punch out vibes 🥊 Another icon done for CBS Sports
02/09/2021

Punch out vibes 🥊 Another icon done for CBS Sports

MMA icon done for cbs sports 👊
02/07/2021

MMA icon done for cbs sports 👊

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Sacramento, CA
942XX, 958XX

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