09/13/2022
Do These 4 Crucial Things to Grow Your Business in a Crisis
So, there's good news and bad news, in a crisis. The bad news is that nobody's going to save you. If you want to succeed in the moment of crisis, you have to save yourself. You are the solution to problems. You have to save yourself because the government is not going to save you. People are not going to save you. You have to do this on your own.
If you are good at what you do, it's easier for you to stand out. In good times, it's easier for people to succeed. In tough times, the winners are separated from the winners.
And that's what I see a lot of right now. You see a lot of people whining about the government, whining about the economy, whining it's not their fault. The reality is that they were never winners in the first place. They were just riding the waves of easy success.
I remember in 2007 when I went through my first recession in business. Everything around me started to crumble. But I didn’t give up, I didn’t blame the economy. In fact, I saw opportunity all around me. I was able to start and build a successful business in the midst of the second worst recession next to the great depression. You can guess what the first worst recession is.
In moments of crisis, do you turn into a victim?
People turn into victims in a crisis. You need to give yourself permission to win, a permission to be able to thrive through these times.
There are 4 key steps for you to win in the moment of crisis. First step is stop complaining. Complaining is not an option, because the reality is nobody gives two cents. Everybody has problems. And you complaining only creates negative energy, and negative energy attracts negative people.
There's no shortage of people that want to complain with you. But all you're doing is creating a negative environment around you. Instead of complaining ask yourself, who do I need to become to find a solution? How do I find a solution for my problem? If you don’t like where you are in your business or life, stop complaining and do something about it.
Number two, extreme ownership. This means everything is your responsibility. Everything is your fault. When you don’t have anybody to blame or that you can point fingers at, the only one left is you in the mirror. And that's the moment you see what needs to change. The moment you realize that you are the problem and at the same time you are the solution. When you take extreme ownership you take back to life. You take back control of your business.
Number three, sharpen your skills. In good times you get away with just doing enough. If you just do enough, you get by. And in moments of crisis, if you just do enough you will be out of business.
If you a good, you’ll live in scarcity. You have to be great. You have to be outstanding. That means you have to sharpen your skill shopping, sharpen your marketing and sharpen your sales skills.
You need to sharpen any skill that you have to make you a specialist. Because the average producer is just going to get by, but the outstanding producer is going to stand out. So sharpen your skills in every single area in order for you to be outstanding. What ever you are good at, make it great.
Number four, which is the most important one, invest in you. In a moment of crisis no one's going to believe in you unless you believe in yourself. Do you believe you are the best choice in the market place? If you don’t grow, your business will pay the price.
So, you have to invest your time, energy and your money in order for you to reset, recharge and reconnect your vision. Understand, if you don't believe in yourself and if you don't invest in you, then you can’t expect people to believe in you.
You have to continue to invest in yourself to grow and expand, because that's what winners do, winning is a strategy, whining is easy to do. At the end of the day, everything is on you. You are the problem, and you are the solution. Sharpen your skills every single day with books, with strategies, with seminars, with content, and invest in you.
